Is the long form sales letter an endangered species?
When was the last time you received one? When was the last time you read one (other than for learning purposes)? I haven't stumbled across one in a very long ... [read more]
When was the last time you received one? When was the last time you read one (other than for learning purposes)? I haven't stumbled across one in a very long ... [read more]
First things first: I'm not a web designer. ...But even I can see that it's becoming reaaally easy for businesses to build their own websites these days. There's "drag and ... [read more]
I know this is probably the wrong site to ask a question like this but... How do you think LinkedIn's launch of "Profinder" -- it's "bidding" "work for hire" section ... [read more]
I'm becoming more interested in helping local businesses conduct EDDM postcard advertising. In the course of my research, I came across the thread here: EDDM problems with USPS - PrintPlanet.com ... [read more]
We're all copy experts here right? Howsabout going out on a limb and posting a few examples of good sales copy (other than the classics we all agree on)? This ... [read more]
This question was inspired by another thread here in which a new writer (who I presume speaks spanish as their native language) was asking for critique of their english grammar. ... [read more]
First I read in -this article- about the Titans of Direct Response conference: "Titans Takeaway #10: Copywriting and direct marketing are becoming commodities..." Now, I stumble across -this old article- ... [read more]
I'm working with a guy who insists on using a teaser on his envelopes. I'm thinking this not only adds printing costs to the mailing, but also has the potential ... [read more]
Found this article at a website cited by the good doctor Vile in another thread. How Customers Read Reviews: Four takeaways for marketers from a business school study | MarketingExperiments ... [read more]
I peruse a lot of copywriter pitch sites and agency sites. One thing I notice is they fall into four categories: - Site has abundant sample work. (Rare... Sites by ... [read more]
There's a classic headline, probably has been swiped a million times... I came across it at some point, intended to put it in my "swipe" file, but never got around ... [read more]
https://titansofdirectresponse.com/ Lot of good copywriters here, so I'm just curious of what you all think of this as a sales letter... Great? Worthy of the event? Underwhelming? Thoughts?
Nothing particularly mind-blowingly "creative", but a good study of copywriting mechanics... Direct Response TV Commercial sample ads - YouTube
"We're passionate about"... is becoming a cliche, I think. Too many commercials, ads, websites etc. use the phrase, followed by some touchy-feely nonsense they're supposedly passionate about, besides making a ... [read more]
I'm soliciting prospective copywriting and publicity clients via good old fashioned direct mail... I'm thinking I might get a better response if the mailing includes a postage-paid response card that ... [read more]
From the offbeat ads link in the other thread... Arresting headline & image, appeal to emotion, segues to the benefits nicely, and an early example of info marketing in the ... [read more]
Keranique® - Advanced Hair Re-growth Treatment... I wouldn't call it "subliminal" but there seems to be "innuendo" in this ad... It's like they're trying to reach a certain market ... [read more]
I developed my own website... Learned CSS, HTML, a bit of Javascript and how to create Wordpress child themes in about 2 months. Of course, with "drag and drop" services ... [read more]
I'm new to the concept of USPS list validation and the software (or services) that offer it. I'm planning to compile my own mailing list and then have it validated, ... [read more]
I was a little disgusted, but watched it all the way through. Must've been a hard subject to write copy for -- but I think they nailed it. https://www.youtube.com/watch?v=ZKLnhuzh9uY
THECOPYGOD.COM This is actually pretty clever marketing, imho. One of the rare examples of how humor can really work in advertising (by going viral, which is the real power of ... [read more]
"Science has a process. Effective writing does too." Found this (thanks to Joe Golfer's "sketchy client" thread). I think it's a pretty good walk-through: 8 Easy Steps to Writing Killer ... [read more]
Thanks to Mike Sweeney's "911" thread, I found this site: Crazy EPC Offers ...And I think this guy's copy is pretty good for those niches. (And the guy didn't skimp ... [read more]
Halbert "Water" ad Stop Your Divorce sales letter As I understand it, both these pitches did quite well. The thing that impresses me most is neither asks for the sale ... [read more]
A few Brits here... Anyone going to the Professional Copywriter's Network Conference? News | Professional Copywriters' Network Conference 2014 "Join us for a day of insights, learning and networking, especially ... [read more]
I use thesaurus.com online, and Roget's International Thesaurus in print. I think I read somewhere that thesaurus.com is based on Roget's, but it doesn't seem to serve up as many ... [read more]
Psychological pricing has been proven to affect perceptions of product value and affordability. The dif between a product price of $1,998 and $2000 may not be much, but it can ... [read more]
A study by David DeSteno, a psychologist at Northeastern University, suggests that if you want to make people more comfortable with "delayed gratification," you should get them to remember something ... [read more]
One of the earliest things I learned about direct mail is that a typical response rate is 1 to 2 percent. A good turn out is 3 percent. You'll even ... [read more]
So far, I've gotten work mainly through past coworker/colleague contacts (and a little from CL). ...But if I'm going to avoid slinking back to cubicle hell, I'm gonna have to ... [read more]
Strangely enough, when I visit this board on my laptop, signatures don't display in any of the posts. On my other computer, I see your signatures. (I'm using chrome on ... [read more]
Pretty interesting stuff... Hope you haven't all seen these already. 8 "stupid" copywriting tricks that will triple... - Part 2 Nice title, btw... How far should you go to make ... [read more]
Classic subliminal advertising (supposedly) involves embedding secret messages and images in ads. These elements go unnoticed by our conscious minds but (supposedly) can influence buying decisions. Here's a Business Insider ... [read more]
As copywriters, we know that a rock-solid guarantee is a great way to gain buyer trust and resolve objections. And an irresistible offer is the best way to get prospects ... [read more]
I whipped up a basic free javascript-based list-cleaning tool as link-bait for my site and as something that might appeal to existing customers. It basically lets you paste your list ... [read more]
This isn't specifically a "copywriting" question, but since I'm not very familiar with the other boards on the Warrior Forum, I trust the advice here a bit more. I'm thinking ... [read more]
For those of you who sell copywriting services on the web, do you post your rates on your website? If so, how do you quote? Per project? Per word? I ... [read more]
Just curious -- How many of you are full-time freelance copywriters? How many are freelance copywriters who sell information products about copywriting (or marketing) on the side? How many just ... [read more]
A lot of you are copywriters plying your trade across the interwebs. Some of you are marketers who hire copywriters. My question: if the copywriter didn't have an image of ... [read more]
Evil by Design, the site for the book by the same name, tells you how to exploit "persuasive design patterns" -- though a lot of the points the site touches ... [read more]
I respect Bob Bly and have a few of his books. I'm also on his email list. Today's email ("The Awful Truth About Cold Calling") says this: "cold calling to ... [read more]
I've lurked this board for a while. A lot of good insights here. Here's my story: I've earned a modest but comfortable living as a staff copywriter for a few ... [read more]