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Showing results 1 to 10 of 10
Search took 0.06 seconds. Search: Posts Made By: Jonathan 2.0
Forum: Copywriting 2nd March 2017, 10:11 PM
Replies: 43
Views: 1,148
Posted By Jonathan 2.0
Re: Gee, I'm not starting to win you over am I?

Or has I once heard: True knowledge is knowing that you know nothing.

Jonathan
Forum: Copywriting 2nd March 2017, 10:04 PM
Replies: 43
Views: 1,148
Posted By Jonathan 2.0
Re: Gee, I'm not starting to win you over am I?

Cool. : )

Jonathan
Forum: Copywriting 2nd March 2017, 09:43 PM
Replies: 43
Views: 1,148
Posted By Jonathan 2.0
Re: Attention.

Great point. You reminded me of something from "Breakthrough Advertising" (Eugene M. Schwartz) where you harmonize/connect with what's already happening in your Reader's mind.
Forum: Copywriting 2nd March 2017, 09:23 PM
Replies: 43
Views: 1,148
Posted By Jonathan 2.0
Re: Attention.

True. (I guess,) However a person has (seldom) purchased a product they didn't believe in. And, as Alex mentioned, believability is an important part of the sales process.
Forum: Copywriting 2nd March 2017, 09:01 PM
Replies: 43
Views: 1,148
Posted By Jonathan 2.0
Re: I want the fish in a barrel, the starving market. The passionate, needy, insecure, etc.

Fair enough. That's a good point. However with many People starting with IM it isn't as simple as that. (And requires a certain amount of "Salesmanship") for their customers to buy. (That's a good...
Forum: Copywriting 2nd March 2017, 08:51 PM
Replies: 43
Views: 1,148
Posted By Jonathan 2.0
Re: Attention.

Exactly. Thanks Alex. There's more to the Art and Science of Copywriting than just "attention."

Jonathan
Forum: Copywriting 2nd March 2017, 08:41 PM
Replies: 43
Views: 1,148
Posted By Jonathan 2.0
Re: Look, I'm not going to argue here.

(Lol.) It's a solid aspect of Copywriting: After you have your Prospect's/Audience's attention, you have to convert them into Buyers. I'm sorry if you don't realize or appreciate that, however it's a...
Forum: Copywriting 2nd March 2017, 08:01 PM
Replies: 43
Views: 1,148
Posted By Jonathan 2.0
Re: Make copywriting as complicated as you like.

Then you're going to have to do more than keep your Market's/Reader's attention.



Absolutely. I agree with that to a point. However unless you convert that attention then all the interest in...
Forum: Copywriting 2nd March 2017, 06:44 PM
Replies: 43
Views: 1,148
Posted By Jonathan 2.0
Re: Well.

Sorry. However, you're wrong. I'm not saying that capturing People's attention isn't good. In fact it's a great thing. (And thanks for sharing it with us.) However in the grand scale of things it's...
Forum: Copywriting 2nd March 2017, 01:52 PM
Replies: 43
Views: 1,148
Posted By Jonathan 2.0
Re: Attention.

Nice post. : ) However attention alone is not enough.- You have to "convert" that attention. (As the AIDA formula goes: "Attention, Interest, Desire, Action.")

Jonathan
Showing results 1 to 10 of 10

 
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