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Search: Posts Made By: Kurt
Forum: Offline Marketing 17th October 2016, 03:50 PM
Replies: 73
Views: 2,928
Posted By Kurt
Re: Struggling Mattress Store

I'm not blaming you, the buck stops with the "boss". In marketing you don't do something, you do EVERYTHING.


I really don't see any reason not to post to Craigslist? I see a mattress store that...
Forum: Offline Marketing 16th October 2016, 08:43 PM
Replies: 73
Views: 2,928
Posted By Kurt
Re: Struggling Mattress Store

In other words, we wasted our time trying to help out? Like the old saying goes, you can lead a horse to water but...
Forum: Offline Marketing 14th October 2016, 12:19 PM
Replies: 73
Views: 2,928
Posted By Kurt
Re: Struggling Mattress Store

Other than targeting businesses that buy multiple mattresses (or deal with multiple people that need new mattresses), I think the first thing I would do is start posting photo ads to Craigslist and...
Forum: Offline Marketing 13th October 2016, 11:25 PM
Replies: 73
Views: 2,928
Posted By Kurt
Re: Struggling Mattress Store

Here's a site called Answer The Public that will give a ton of questions about various topics. This link may take you to a query for "mattress", if not just enter it as a keyword. I like to click the...
Forum: Offline Marketing 13th October 2016, 01:00 PM
Replies: 73
Views: 2,928
Posted By Kurt
Re: Struggling Mattress Store

Here's a couple of more suggestions for JVs:

Team up with interior decorators as well as bed and bath stores for cross promotion.

Create a FB group and fan page, as well as a Youtube channel...
Forum: Offline Marketing 13th October 2016, 10:40 AM
Replies: 73
Views: 2,928
Posted By Kurt
Re: Struggling Mattress Store

Somethings I don't understand...why does a retail business have basically zero money budgeted for marketing and promotion? This is a very common mistake. IMO, businesses should allocate 10-20% of...
Forum: Offline Marketing 12th October 2016, 09:17 AM
Replies: 73
Views: 2,928
Posted By Kurt
Re: Struggling Mattress Store

I think my first focus would be on businesses that buy more than one mattress, like hotels, motels, hospitals, senior living centers, time shares, rental agents and furnished apartments. At the very...
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