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Showing results 1 to 3 of 3
Search took 0.05 seconds. Search: Posts Made By: DABK
Forum: Copywriting 14th February 2017, 02:33 PM
Replies: 20
Views: 658
Posted By DABK
Re: What is a "true" benefit?

If your target audience's naughty parts are still in working order?
Forum: Copywriting 10th February 2017, 09:41 AM
Replies: 20
Views: 658
Posted By DABK
Re: What is a "true" benefit?

I would never drive a Bugatti Veyron for any other reason!

Neither would you.

C'mon, you're not going to say, It's got great mileage. You're not going to say, They were out of Corolla's at the...
Forum: Copywriting 5th January 2017, 01:50 PM
Replies: 20
Views: 658
Posted By DABK
Re: What is a "true" benefit?

I'd say it's not 'fake' but overused. Or, maybe, used instead of other, more appropriate.

I've seen copy that assumed that all I, the prospect, cared about was saving money. Yes, I wanted to...
Showing results 1 to 3 of 3

 
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