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Search took 0.13 seconds. Search: Posts Made By: DavidG
Forum: Copywriting 12th February 2013, 10:37 AM
Replies: 12
Views: 1,081
Posted By DavidG
Re: The death of positioning

I've always considered positioning (or branding) like a ladder.

Where if I say "soda" which ever brand comes into your head first, is #1. Then the second soda you'd think about would be #2...etc
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