Register Advertise with usHelp Desk Today's Posts Search

Showing results 1 to 15 of 15
Search took 0.05 seconds.
Search: Posts Made By: Alex Cohen
Forum: Copywriting 10th February 2017, 12:39 AM
Replies: 102
Views: 3,837
Posted By Alex Cohen
Re: Is the Age of Copywriters Over?

The Indian government now has a data base of 1.1 billion fingerprints and retina scans. Very intrusive.

And interesting how the author glosses over the issues of privacy and cybersecurity.

Alex
Forum: Copywriting 1st February 2017, 12:01 AM
Replies: 102
Views: 3,837
Posted By Alex Cohen
Re: Is the Age of Copywriters Over?

Not perfectly doable. But we've already been down that road.

♪ ♫ ♪
You say potato and I say potahto
You say sooner and I say later
Potato, potahto, Sooner, later
Let's call the whole thing...
Forum: Copywriting 31st January 2017, 12:09 AM
Replies: 102
Views: 3,837
Posted By Alex Cohen
Re: Is the Age of Copywriters Over?

In 1997, a computer beat the reigning world chess champion Gary Kasparov.

If we call 1968 the start of the computer chess era, that means it took nearly 30 years for a computer to reach that...
Forum: Copywriting 29th January 2017, 01:16 PM
Replies: 102
Views: 3,837
Posted By Alex Cohen
Re: Is the Age of Copywriters Over?

Sounds like we're having a vocabulary disagreement... which is fine.

I agree with those who say that computers can be programmed to learn and evolve. And I'm comfortable calling that ability...
Forum: Copywriting 28th January 2017, 10:45 PM
Replies: 102
Views: 3,837
Posted By Alex Cohen
Re: Is the Age of Copywriters Over?

AI is not about a set of computer instructions. AI has the ability to "learn".

A computer system that facilitates this learning is known as a Neural Network.

Alex
Forum: Copywriting 27th January 2017, 07:00 PM
Replies: 102
Views: 3,837
Posted By Alex Cohen
Re: Is the Age of Copywriters Over?

Nothing new.

Even today if you want to make the big bucks in copywriting, you gotta raise your game. Either get real good a copywriting OR learn how to position yourself. LOL
Forum: Copywriting 27th January 2017, 06:58 PM
Replies: 102
Views: 3,837
Posted By Alex Cohen
Re: Is the Age of Copywriters Over?

You miss the point. We're not talking about split testing.

We're talking about artificial intelligence (AI). AI is way past IF THEN ELSE statements.
Forum: Copywriting 27th January 2017, 06:08 PM
Replies: 102
Views: 3,837
Posted By Alex Cohen
Re: Is the Age of Copywriters Over?

That's not so far-fetched. Headline writers for the National Enquirer are among the highest paid copywriters in the business.

Alex
Forum: Copywriting 27th January 2017, 05:58 PM
Replies: 102
Views: 3,837
Posted By Alex Cohen
Re: Is the Age of Copywriters Over?

I've got to say Ewen, I've admired that dust mite hook of yours since I first saw it.

To me it ranks right up there with Bud Weckesser's great hook, "Atlanta Housewife Investigated And Almost...
Forum: Copywriting 27th January 2017, 05:53 PM
Replies: 102
Views: 3,837
Posted By Alex Cohen
Re: Is the Age of Copywriters Over?

There's that assumption thing again. I've never said creativity is the enemy of copywriters. Nor do I believe it. Copywriting is both science and art.

I stand by my statement: AI can't come...
Forum: Copywriting 27th January 2017, 05:46 PM
Replies: 102
Views: 3,837
Posted By Alex Cohen
Re: Is the Age of Copywriters Over?

Address the issue.

Are you capable of debating a topic without impugning the character of your opponent?
Forum: Copywriting 27th January 2017, 05:43 PM
Replies: 102
Views: 3,837
Posted By Alex Cohen
Re: Is the Age of Copywriters Over?

The above narrative demonstrates a misunderstanding of how a hook is created.

Yes, sometimes a hook is simply the unique benefit of a product. No problem for
AI there.

Other times, it's an...
Forum: Copywriting 27th January 2017, 05:27 PM
Replies: 102
Views: 3,837
Posted By Alex Cohen
Re: Is the Age of Copywriters Over?

No, you don't understand. You assume.

Fact is, I'm not the least bit scared. For a person with my mind, there's a lot of other ways to make money in this world.



And exactly what did I...
Forum: Copywriting 27th January 2017, 01:21 AM
Replies: 102
Views: 3,837
Posted By Alex Cohen
Re: Is the Age of Copywriters Over?

The area I see Artificial Intelligence (AI) having the most problem with is hooks (in the case of written sales letters) and pattern interrupts (in the case of VSLs).

They are too individualized...
Forum: Copywriting 26th January 2017, 12:18 PM
Replies: 102
Views: 3,837
Posted By Alex Cohen
Re: Is the Age of Copywriters Over?

This statement reeks of prejudice and envy.



And that will be a happy day for you, eh? LOL

Alex
Showing results 1 to 15 of 15

 
Forum Jump


All times are GMT -6. The time now is 12:28 PM.