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Search: Posts Made By: TomAndrews
Forum: Copywriting 18th April 2017, 08:49 AM
Replies: 12
Views: 538
Posted By TomAndrews
RE: The Ultimate Guide To Writing Great Sales Letter Headlines

Thanks mate.

They certainly were. As I said in the article, Schwartz called it the prospect's "state of awareness".

Best copywriting book out there by a mile, imo.
Forum: Copywriting 2nd April 2017, 06:26 PM
Replies: 12
Views: 538
Posted By TomAndrews
RE: The Ultimate Guide To Writing Great Sales Letter Headlines

Absolutely!

If you're sending warm traffic there from an email, you buy yourself more time.

But cold traffic?

Well, your headline is VITAL.
Forum: Copywriting 2nd April 2017, 06:25 PM
Replies: 12
Views: 538
Posted By TomAndrews
Forum: Copywriting 27th March 2017, 07:47 PM
Replies: 12
Views: 538
Posted By TomAndrews
RE: The Ultimate Guide To Writing Great Sales Letter Headlines

Absolutely.

If you can find that sweet spot, then you're onto a winner.
Forum: Copywriting 27th March 2017, 07:46 PM
Replies: 12
Views: 538
Posted By TomAndrews
RE: The Ultimate Guide To Writing Great Sales Letter Headlines

Ben Settle's "Copyslacker" is another great course.

Best few hundred bucks I've ever spent.
Forum: Copywriting 26th March 2017, 12:05 PM
Replies: 12
Views: 538
Posted By TomAndrews
RE: The Ultimate Guide To Writing Great Sales Letter Headlines

Absolutely.

A headline which appeals to one audience will completely bomb to another. If you don't write to the correct audience, then you're screwed.

No two ways about it.

Tom
Forum: Copywriting 25th March 2017, 08:01 PM
Replies: 12
Views: 538
Posted By TomAndrews
The Ultimate Guide To Writing Great Sales Letter Headlines

If you want to write headlines that stop your ideal prospects dead in their tracks, so they read the rest of your copy and ultimately buy from you, then this post will be one of the most important...
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