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Search: Posts Made By: Alex Ceskavich
Forum: Copywriting 12th February 2013, 07:42 AM
Replies: 12
Views: 1,014
Posted By Alex Ceskavich
Re: The death of positioning

Hey Moriaty,

It's OK to disagree. I suggest you read the book again, though. One of the main points was that positioning exists in the mind of your prospect. Not in your mind, as a business owner....
Forum: Copywriting 12th February 2013, 06:30 AM
Replies: 12
Views: 1,014
Posted By Alex Ceskavich
Re: The death of positioning

Can you stop the tides from coming in because we know they're happening... and we're tired of them?

Human nature is just as much as force of nature as tidal nature. And positioning is something we...
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