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Search: Posts Made By: Moriarty
Forum: Copywriting 12th February 2013, 02:28 PM
Replies: 12
Views: 1,014
Posted By Moriarty
Re: The death of positioning

Alex,

no problems. I like a good verbal scrap! So thanks for wading in.

Firstly, I am puzzled. To me Branding and Positioning are antithetical. That is to say - Branding in the hands of big...
Forum: Copywriting 12th February 2013, 07:27 AM
Replies: 12
Views: 1,014
Posted By Moriarty
Re: The death of positioning

I strongly disagree. Okay, you might think this is what positioning is, I don't. So tell me what all these amassed objects are? On what basis have you rated them as better or worse?

Because to me...
Forum: Copywriting 11th February 2013, 02:27 PM
Replies: 12
Views: 1,014
Posted By Moriarty
Re: The death of positioning

Positioning for the small business is still very much alive and kicking.
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