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Forum: Copywriting 4th February 2013, 11:06 PM
Replies: 8
Views: 1,160
Posted By Harlan
Rare Video of Christian Godefroy

When I began teaching NLP Copywriting, I was stunned to see an order come in from Christian Godefroy.

In the United States, we learned the names of Bencivenga (TM), Makepeace, Schwartz, Ogilvy,...
Forum: Copywriting 23rd January 2013, 08:07 PM
Replies: 14
Views: 822
Posted By Steve Hill
Re: Is Cultivating an Original Copy Style Beneficial?

Let's not forget the skill of salesmanship in print, though. Almost any writer can imitate copy, but relatively few can CREATE good copy based on a clear, implicit, in-depth understanding of their...
Forum: Copywriting 23rd January 2013, 06:02 PM
Replies: 14
Views: 822
Posted By Jeremey
Re: Is Cultivating an Original Copy Style Beneficial?

I think I should clarify my post, lest anyone think I was advocating copying formulas and writing the same boring crap that's all over the internet...

My point was that if you are a writer, and...
Forum: Copywriting 23rd January 2013, 03:44 PM
Replies: 14
Views: 822
Posted By Shadowflux
Re: Is Cultivating an Original Copy Style Beneficial?

This post actually brings up something which has confused me for a while. We hear a lot about the importance of "cutting through the noise" and "standing out" yet I see so many people advocating...
Forum: Copywriting 23rd January 2013, 10:52 AM
Replies: 14
Views: 822
Posted By Raydal
Re: Is Cultivating an Original Copy Style Beneficial?

If you are writing for yourself then its fine to develop your
style or brand. But if you are writing for different clients
then you'll have to change your style/voice to suit the
client's target...
Forum: Copywriting 23rd January 2013, 02:07 AM
Replies: 14
Views: 822
Posted By Steve Hill
Re: Is Cultivating an Original Copy Style Beneficial?

It sounds like you are referring to distinctive corporate identity styles, such as used by brands like Saddleback Leather, J. Peterman, the old Sugarman's JS&A, Sharper Image, and others. Even...
Forum: Copywriting 23rd January 2013, 12:38 AM
Replies: 14
Views: 822
Posted By Jonwebb
Re: Is Cultivating an Original Copy Style Beneficial?

Put it like this,

Like all writing your personal "flavor" will always shine through no matter what blueprint you follow.

With that said creativity in copy is a sure fire way to end up with a...
Forum: Offline Marketing 14th January 2013, 04:06 PM
Replies: 13
Views: 700
Posted By DaniMc
Re: Is this pure gold? Your brainstorming/feedback is requested!

This is such a great suggestion.

You never know anything will work until the market says so and even then its not certain.

The most important first step is to create a Minimum Viable Product....
Forum: Offline Marketing 14th January 2013, 03:33 PM
Replies: 13
Views: 700
Posted By helisell
Re: Is this pure gold? Your brainstorming/feedback is requested!

I've had 10 years doin' this stuff and gazillions of expensive mistakes later I really feel for you.

How many restaurants have you approached who gave a firm commitment?
How many restaurant goers...
Forum: Offline Marketing 14th January 2013, 03:14 PM
Replies: 13
Views: 700
Posted By misterme
Re: Is this pure gold? Your brainstorming/feedback is requested!

You might get some members. I can't say it's such a great concept. I could be wrong. But it seems to me if I look at successful membership concepts, such as Costco, and applied it to your idea, then...
Forum: Offline Marketing 14th January 2013, 02:51 PM
Replies: 13
Views: 700
Posted By Claude Whitacre
Re: Is this pure gold? Your brainstorming/feedback is requested!

You said it before I had a chance. Yup, the restaurant pays you.

And the OP started like many others "Launch with 1,000 members". Really?
Like that's a simple first step. Have you ever tried to...
Forum: Offline Marketing 14th January 2013, 02:07 PM
Replies: 13
Views: 700
Posted By DaniMc
Re: Is this pure gold? Your brainstorming/feedback is requested!

I don't think the money lies in charging members. The money lies in getting the restaurants to pay you as an advertising platform. You may need to rework the numbers.

You are making a classic...
Forum: Offline Marketing 14th January 2013, 01:45 PM
Replies: 13
Views: 700
Posted By deu12000
Re: Is this pure gold? Your brainstorming/feedback is requested!

I don't see it as a very easy sell at all. Why would I pay $9 per month when I can go to groupon or a similar local deals site and just buy the certificate outright for between $10 and $20 or even...
Forum: Offline Marketing 14th January 2013, 12:44 PM
Replies: 13
Views: 700
Posted By Aaron Doud
Re: Is this pure gold? Your brainstorming/feedback is requested!

I was going to write a larger reply but I will stick with a smaller one.

1. Resturants will be hard to sell on taking a chance of giving 45% discounts. That would be a loss on every dinner. ...
Forum: Offline Marketing 14th January 2013, 12:27 PM
Replies: 13
Views: 700
Posted By ltrain_riders
Re: Is this pure gold? Your brainstorming/feedback is requested!

I don't see why this method couldn't work if deployed properly. Getting local members would be the hardest part and even harder if you're in a smaller city.

How did you come up with the membership...
Forum: Offline Marketing 14th January 2013, 12:10 PM
Replies: 13
Views: 700
Posted By epark732
Re: Is this pure gold? Your brainstorming/feedback is requested!

Interesting idea. Getting your members would probably be the hardest part.

The concept is good but it would definitely require some serious effort.

I like it though
Forum: Copywriting 10th January 2013, 06:14 PM
Replies: 11
Views: 685
Posted By Alex Cohen
Re: I'm 28, moderately overweight, and still scared of the dark-

Before you start trying to persuade anybody to do anything (at least in the sales and marketing realm), get yourself some basic sales copy training first.

Don't waste time trying to figure it out...
Forum: Copywriting 10th January 2013, 09:22 AM
Replies: 11
Views: 685
Posted By Jeremey
Re: I'm 28, moderately overweight, and still scared of the dark-

Hey WestHope - It sounds like you enjoy writing...if you enjoy selling then you may have reason to put your talent to good use...but if you just enjoy writing...words...putting them together in...
Forum: Copywriting 10th January 2013, 09:05 AM
Replies: 11
Views: 685
Posted By Rezbi
Re: I'm 28, moderately overweight, and still scared of the dark-

If you think that reply of his is bad, check up on some of his others.
Forum: Copywriting 10th January 2013, 08:57 AM
Replies: 11
Views: 685
Posted By arfasaira
Re: I'm 28, moderately overweight, and still scared of the dark-

hmmmm - Verial, not to point out the obvious here, but why bother responding at all then?

Great to pick on others, but you're hardly in a position to do that - from your own website:

'The only...
Forum: Copywriting 10th January 2013, 01:21 AM
Replies: 11
Views: 685
Posted By joe golfer
Re: I'm 28, moderately overweight, and still scared of the dark-

You think you have problems. My golf game has gone to s***.
Forum: Offline Marketing 30th December 2012, 10:31 PM
Replies: 4
Views: 462
Posted By DaniMc
Re: Your Swift and Erudite Feedback is Requested.

I have not.

Instead of paying to set up at a flea market, perhaps you could test your selling skills by approaching other people who have tables and asking them if you could use some table space...
Forum: Offline Marketing 30th December 2012, 06:12 AM
Replies: 4
Views: 462
Posted By DaniMc
Re: Your Swift and Erudite Feedback is Requested.

I also created and sold a discount card a few years back, but mine was sold through fundraising at churches and schools. It's not too hard to get going, not sure why you wouldn't want to use that...
Forum: Offline Marketing 30th December 2012, 04:02 AM
Replies: 4
Views: 462
Posted By laurencewins
Re: Your Swift and Erudite Feedback is Requested.

My first ever telemarketing job was selling little wallets full of discount cards for various local businesses and they are very popular. You can sell them lots of ways but if you want to do it all...
Forum: Copywriting 3rd December 2012, 04:11 AM
Replies: 5
Views: 526
Posted By marciayudkin
Re: Do you want to be your community's go-to "buy local" copywriter?

This branding could be really successful in a community where the "buy local" movement is strong, like where I live in Western Massachusetts.

If you were in my community I would advise you to...
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