Only 1 out of 18 CB order form submits turned into a sale. Is this normal?

Pretty normal. So many chicken out on the order form.

Actually, I'm looking at some stats here...

1 in 18 seems a tad high compared to what I'm looking at.

1 in 9 is about average for what I'm seeing.

Funny... we split tested order forms the other day for a non-CB product and it can have a HUGE effect on overall conversion.

You mean after they click submit they close the browser before the order goes through or something?

Because I had 98 order form impressions and 18 submits...1 sale

Think I see what you're saying now...

I'm looking at one for a promotion that says: Order Form Submit Count 131, Initial Sales Count 76.

So no.... I have no idea what's happening there. Sorry, can't help you there.

My guess is they clicked the submit button without filling out the form or filling it out correctly.

Yes, very many have, just over the last 2/3/4 weeks.

This is the 10th or 11th thread started on this exact subject in that time.

It's grotesquely abnormal, of course. 1 sale from 18 submits is very difficult indeed to explain. There are also people who've had 20 - 30 order form submits without a single sale, though. Very recent problem.

It's very worthwhile finding those other threads and looking through them (not that easy, I know, but you could try searching this "folder" only for threads with the word "Clickbank" in the title over the last 4 weeks - that will include some of them, anyway, though unfortunately many people choose to title threads something like "Problem" or "New Difficulty" or whatever, which is useless), because there are some interesting observations and suggestions in them. And at least you'll know that you're by no means alone.

If your price is not explicitly clear they will forget browsing through your sales pitch and go to the sales form for the price. They then decide if they want to click back and read what you have to offer.

Process can go ... headline, subheadline,orderform,sales copy

Sounds to me like it is perfectly normal. Forget Clickbank statistics. The only statistic that really means anything is the one that shows you how much money you have made. If you are keeping track of that figure and how much money you are spending on advertising then you can't go wrong.

That is the highest I have seen. I will get maybe 5 submits and one completed order on one of the health niches I promote.

Sounds very on the high side. Might want to rethink your list building...

I average 2:1

I've had the exact same problem, and as Alexa indicated there were many threads addressing the issue. One of them is mine. In the last 7 days, I've had a 4.62% order form conversion rate. Of the the 65 people that pressed the buy button and were taken to the order form to enter their CC or PayPal info, only 5 of them completed the sale on the CB aff products I promote. I would think, based on previous experience, that it would be about 4 times that. Seems very strange to me too. Perhaps CB will address the problem by reducing the amount of analytics info we receive, so we'll have less to complain about.

I Agree with this sentiment!

I have come to the same conclusion and avoid whenever possible.

This is one reason I don't do much clickbank, they must be overly blocking fraud, and thus blocking real sales.

The good folks over at MarketingProfs have conducted tons of tests across a lot of platforms and have concluded that cart abandonment is generally proportionate to the inability to see product price.

That's a bit high. I've had it happen once in a while, but not that often.

1 out of 18? You should be jumping for joy, lol

I've been trying out a clickbank product as part of my email list building and it has been converting at about 20:1 for a couple of months now. I thought this wasn't too bad especialy as it was just an add on to the initial subscription page. But now you have got me thinking I need to try a few different products if you are converting at 2:1 seems i'm leaving money on the table!!

I also wanted to add that any of you who are thinking 'Clickbank fraud' should probably dismiss those ideas from your mind because if affiliates are seeing high submit to sales numbers you better believe that clickbank sees these numbers as well.

Believe me, if clickbank is seeing a rise in 'submits to sales', its pretty safe to assume they are looking at their processors and trying to figure out what the deal is because if customers are being declined at an increased rate, it is keeping them from money that otherwise would be in their pocket.

Looking at this from a single affiliate account, possible reasons I could see for numbers like this are:

- Credit card/Billing information entered incorrectly and the user attempts the same information a few times or tries after entering different information or credit cards.

- Credit cards being out right declined due to insufficient funds or whatever so the customer tries multiple cards.

- Processing stalls. I believe this is probably the most likely culprit. A customer clicks 'submit' and the page simply stalls and the user attempts to force or refresh the transaction by clicking 'submit' multiple times. This is why you always see sites that say 'only click submit once'.

- Submit page form programming errors. Such as the user clicks 'submit' and the page simply refreshes itself erasing all information entered into the form with no explanations. The customer is just returned to a blank order form or similar problems. I've had this happen to me on purchases from time to time.

An example would be when trying to register for a GoDaddy account, I kept trying to enter my information and kept receiving the same error in which the form was telling me I was required to fill out a required field but that field was not even in the order form at all. This turned out to be a browser error as I tried the same form on a different browser it went through fine, but not before I attempted to submit my info several times with the non working browser.

More often than not, I imagine spikes in these numbers are going to be user error/programming related errors rather than out right declined credit cards with the majority probably being user error because, lets face it, most people are pretty dumb and its easy to imagine a person attempting to submit the same incorrect credit card number 5 or 6 times before realizing they have a 3 instead of an 8 somewhere.

there are so many things that come into play, dont think of it like this.

Yes some people get to the order form have their credit card out but then say ...nup!

Oh well....its just a numbers game, give them solid proof, and make sure you create desire and then they cant say no! Just sayin

Thanks Alexa and Spectrefax for trying to explain the problem. In my case I don't think is CB trying to commit fraud against me, I think the issue is related to bad forms due to bad programming, maybe exagerated because of translation or the addition\removal of fields for international customers, not authorized credit cards and other similar issues. My resolution is to keep analyzing the data, experience the process myself maybe with the help of proxies, find a workaround with the product's owner and more importantly, find a way to catch the customers who were not able to complete the purchase and bring them back to the process of purchasing the product. Thanks again to everyone.

I will admit, Ive skimmed over this thread.....BUT

Ive seen instances within IE that cause issues with Clickbanks order form, preventing it from submitting. I tested it within FF and it was fine.

It wasnt until I cleared IE's cache, history, closed and restarted the browser that it worked.

Not sure if its related ...*shrug

BTW - I noticed you got vendors names there in your screenshot. Is that against CB's TOS?