Starting out? You're mad if you're not using these free marketing tools.

by TeaCozy 31 replies
We all had to start out somewhere and while there is no manual, it can be tough knowing what to have in your marketing toolbox and what isn't needed.

When you start out you're probably short on funds (if not, lucky you) so you'll want to engage some seriously effective marketing tools that don't cost the earth.

If you're not across these already, you'll want to get your skates on and take a look:

Buffer or Hootsuite for social media management
Do yourself a favour and don't spend hours slaving away uploading content and posts individually. Sit down, plan and get yourself sorted with a content management tool like Hootsuite or Buffer, you will save yourself some serious time and can connect to a few different accounts at once.

Use Canva to design social media posts and graphics

Don't bother paying for a graphic designer to do your images and graphics, a program ike Canva is a great way to get some schmick looking images that are fully cutsomised and visually appealing.

Set up a organiser or project management tool
There are usually free for a trial or at least a basic version, while you may think pen and paper and a gigantic list is perfectly fine for managing your tasks, what happens if you're out and about and need to add in something on the go. A cloud-based organisation tool can come with an app too, making it super easy to stay organised and not be unprofessional.

Use an automated feedback platform
Programs such as Survey Monkey allow you to set up surveys for up to ten questions that can be sent to customers or clients quickly and give you some important feedback on your product. Just don't forget to analyse the results, there is no use getting the info unless you are doing something with it.

Set up a Mail Chimp or free email marketing account

Mail chimp's basic account is free for up to lists of 2,000 contacts and you can find some pretty nifty email templates that will allow you to look really professional. Mail Chimp also provides some pretty cool analytics and if you are switched on you can do some great tests to see what is working and what isn't

Consider using a free scraping tool to extract content

if you're trying to build lists, collate contect or get together some other data, you can easily get this using a program like Scraper which is free and simple to use.

Find the contact profiles you need to get connected
Need to get some lead gen happening, setting up Rapportive will allow you to get rich contact profiles within Gmail including a ton of extra info to help you find out the most about your contacts.

There are a heap of other things to add to your marketing stack, and they don't need to cost you a cent...

Make sure you have these tools on your dance card too:
  • Google Analytics
  • Google Trends
  • Grammarly (free version)
  • MentionMapp
  • Quick Sprout
  • SumoMe

Feel free to add in any pearls of wisdom as well.
#best online resources #free #mad #marketing #starting #tools
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  • Profile picture of the author Regional Warrior
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    If by chance you see any typos in my posts have lost my glasses and yes new ones on the way
  • Profile picture of the author yukon
    This thread makes me more mad than the lack of tools.

    Quick Sprout - that's a tool for sure.
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    We have the technology.
  • Profile picture of the author shaunybb
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    ====>READY To Be Successful Online? FIND OUT more!?<====
    You FAIL online because you have the WRONG information.....
  • Profile picture of the author shaunybb
    Jason in the house or forum post I should say
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    You FAIL online because you have the WRONG information.....
    • Profile picture of the author Regional Warrior
      Originally Posted by shaunybb View Post

      Jason in the house or forum post I should say
      Shaun mateee don't go there your from Canada enough said
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      If by chance you see any typos in my posts have lost my glasses and yes new ones on the way
  • Profile picture of the author TeaCozy
    Thank you for gracing the thread with your presence Yukon.

    What's so wrong with Quick Sprout, or is this a sensitive question?
  • Profile picture of the author CabaMate
    Hootsuite is good, I do pay for it now though.

    There are a few on here that are gold but like anything as you grow you will probably need to increase the functionality which normally means you have to pay.
    • Profile picture of the author TeaCozy
      Originally Posted by CabaMate View Post

      Hootsuite is good, I do pay for it now though.

      There are a few on here that are gold but like anything as you grow you will probably need to increase the functionality which normally means you have to pay.
      Yeah, alot of these things are great to start out with as a trial or the basic model and you can certainly get away with it for a while, but some of the programs will need to be upgraded if you are going to use multiple users or you want to collaborate.

      I found that when I was starting out there were heaps of programs that helped me to be more efficient without needing to cost the earth which was a nice change.

      I spent about 8 hours alone on social media planning and posting for Facebook and now I would barely do an hour a week, so there are heaps of reasons why it is worth checking out.

      Thanks for your comment.
  • Profile picture of the author st0nec0ld
    After all these years Buffer and Hootsuite are the only tools I was able to use.
    Thanks for the info though, I'm interested on Canva since I am more focused on using social media now.
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    • Profile picture of the author TeaCozy
      Originally Posted by st0nec0ld View Post

      After all these years Buffer and Hootsuite are the only tools I was able to use.
      Thanks for the info though, I'm interested on Canva since I am more focused on using social media now.
      Really, you should check some of these others out - great tools and if you use them or not they are free which is the big bonus.

      Canva is great - it will save you heaps of time and money on social media posts, they have some great templates and your posts can look super professional using existing graphics from just about every niche and style. Definitely worth a look.

      I used to pay a designer to make these for me and now I just use Canva or get a VA to make them quickly using the tool as you basically need no skills in design at all.
  • Profile picture of the author PC700
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  • Profile picture of the author triony
    Canva is free and it works easy and well for the users.
    It's really helpful for designing a project.
  • Profile picture of the author widagdogrietha
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