The Path/Steps in a Good Sales Conversation
I'm not one to say this way of selling is better than the other. There are so many methodologies and it's about finding the one that works for you.
Personally I use a very consultative, needs based approach to selling. So much so that since I own my company and have had enough conversations I just do and don't really know how I'm selling or how to train my reps to sell like me.
Luckily I stumbled upon Chris Smith doing a sales webinar and found it to be a great starting point for my sales reps who are new to sales in order to at least get some sort of system in place.