The best-kept AdWords secret: AMP your landing pages

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Even though AdWords doesn't officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates.

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#adwords #amp #bestkept #landing #pages #secret
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  • Profile picture of the author Kes Writes
    Thanks for bringing it to our notice here. AMP your landing pages is good as searchengineland has recently alluded to it. Including it in your adwords campaign is good and would make you drive big gains for you site.
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    • Profile picture of the author timokeefe
      Accelerated Mobile Pages. It's an initiative by Google that cuts down how you can use HTML/JS/CSS on your site, so that it'll load much much quicker. Once you do that they'll actually serve your pages from their own super-fast servers so that it's really snappy on mobile devices. The advantages are speed + a more prominent search listing, while the disadvantage is that you're limited in what you can do, and your pages get overlaid with some of Google's UI.

      We've been testing it at WF, but haven't really made a call on it yet.
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