5 strategies to improve your ad copy

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By Mona Elesseily.

Ad copy is a very important element in online advertising, but it's often "set and forget" -- once written, advertisers move on to newer and/or sexier strategies and tactics.

Ad copy is often one of the first areas I focus on to boost advertising efficiency. And, if I focus on iterating ads, I can often continue to improve ad performance. In this article, I'll suggest some elements you can use to put some pep into your ads and improve their overall performance.

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#copy #improve #strategies
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