Facebook.. need help with 1 small prob

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Hello, first off, I know how to target and write good ad copy but............. which ad strategy to use for ecommerce?

I was under the impression you run website conversion ads. If you have a fresh pixel with no data like me you start of with view content, add to cart, then optimize for purchase...

Now I am seeing that you should run a PPE ad for $2 a day, wait 3-5 days, then scale to $7 a day (see what happens) then convert to website conversion.

In my mind runnin the ppe ad first makes sense with the social proof and all... but I always hear ppl saying just use website conversion ads.. i am confused a bit lol..

Or do I run a WC View Content ad and get social engagement that way then scale to add to cart?

I'm new to facebook and i want to start on the right foot if possible.

Drew Mack
#facebook #prob #small
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  • Profile picture of the author AlbertEinstein
    What is your budget for this ad campaign?
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  • Profile picture of the author michaelkoehler92
    Most of the PPE ad campaigns wont bring proper results its just to bring engagement
    if the website pixel is fresh then go for View content ad campaign and let it run for a while till you get like 200-300+ pixels get fires for add to cart.

    Then you can run add to cart ad campaign and then same for purchase.
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