24 {{ upvoteCount | shortNum }}
24 {{ upvoteCount | shortNum }}

Is Facebook too Expensive to Build a List?

by johnwrites
22 replies
  • PPC/SEM
    • |
Hi,

I'm thinking about creating a new opt-in page with some giveaways. I would like to create a list that will be exposed to various Clickbank products over the time (in the same niche, of course)

Now, is that legit idea?

I did some Facebook + Clickbank product marketing before (i was working for a product owner, not an affiliate) and it was ridiculously expensive to target US female 18-35 years old.

The margins were too tight, so we gave up.

However, this time I would like to try as an affiliate, to make a list first, and then start sending offers.

Does anyone have any experience when it comes to Facebook and Clickbank?

Is it possible to make it work?

Thanks!
#build #expensive #facebook #list
Avatar of Unregistered
  • Profile picture of the author 111ideas
    Only building a list is not enough. You have to build trust with the list.
    If you can build trust, nothing is expensive as you will get much more in return by selling your products or services.
    Signature
    Download Images for Social Media (Whatsapp, Facebook, Instagram etc) 100% free.
    {{ DiscussionBoard.errors[11251576].message }}
  • Profile picture of the author ChrisBa
    This is typically not a good idea. Facebook is very strict and picky about landing pages with just an email optin. It can be done but can be difficult and risky.
    Signature
    {{ DiscussionBoard.errors[11251908].message }}
    • Profile picture of the author tripwhite
      Hello Chris,

      We have got two ad account disabled and we're sure our ads doesn't go against fb ad policy, but thanks to mention that "Facebook is very strict and picky about landing pages with just an email optin".

      I think that was the cause.
      {{ DiscussionBoard.errors[11254635].message }}
      • Profile picture of the author mieto1969
        Originally Posted by tripwhite View Post

        Hello Chris,

        We have got two ad account disabled and we're sure our ads doesn't go against fb ad policy, but thanks to mention that "Facebook is very strict and picky about landing pages with just an email optin".

        I think that was the cause.
        The opt-in Lander must be transparent in other case ads gets disapproved or even worse :harm ad account .Check my signature ,there you find more details
        Signature

        ***SPY ON FACEBOOK AND INSTAGRAM ADS FOR FREE .
        GET HUGE LIST OF ACTIVE FB AND INSTA ADS (Only for Warriors)***

        {{ DiscussionBoard.errors[11255443].message }}
        • Profile picture of the author tripwhite
          Hi Mieto,

          In my case my ads was approved and immediately after that my ad account got disabled for policy violation
          {{ DiscussionBoard.errors[11255445].message }}
          • Profile picture of the author johnwrites
            Same happened to my business partner some time ago, he got banned the same night as we started first campaign
            {{ DiscussionBoard.errors[11259433].message }}
    • Profile picture of the author johnwrites
      I was afraid of this.

      However, I keep seeing ads that are ridiculously simple, without any kind of disclaimer or useful content.

      Literally "Please enter your email here to get this ebook now" kind of landing pages.

      I gave up some time ago with dropshipping because my partners account got banned immediately without any reason and any explanation.

      And we didn't do anything shady, just causal landing page.

      How to be sure not to get banned?

      How to use Facebook to build a list?
      {{ DiscussionBoard.errors[11259432].message }}
  • Profile picture of the author nic35
    Banned
    If you are talking about facebook ads, yes. It is expensive. You can do it creating your fb page and adding valuable content and people to your page.
    {{ DiscussionBoard.errors[11251922].message }}
  • Profile picture of the author martworld
    You need to optimize your campaign to get your CPC down. Once CPC is down, then email list will automatically become profitable.
    {{ DiscussionBoard.errors[11251986].message }}
  • Profile picture of the author Mabu Map
    It's expensive but not too Expensive to Build a List, but you need to know the number. ROI

    I personally not using facebook, for me Bing Ads is better
    Signature
    Free Video: How To Earn $250/D Online
    Even If You're A Complete Beginner - Click Here
    {{ DiscussionBoard.errors[11252010].message }}
    • Profile picture of the author tripwhite
      Hello Mabu,

      Could you share your experience about building a list using bing ads?

      Like what is your average CPL? Your ROI? which traffic source has converted better for you bing ads or fb ads?

      Thanks!
      {{ DiscussionBoard.errors[11254647].message }}
    • Profile picture of the author johnwrites
      I used before Bing Ads before, but they became too expensive.

      In about one year period keywords in my winning niche jumped from 0.25 to 0.75 giving me negative ROI.

      So, what is the secret to your success?
      {{ DiscussionBoard.errors[11259434].message }}
  • Profile picture of the author Duy Linh
    Yeah man. Face book and google AdWords is expensive to build a list.

    Luckily they were not the only way to generate traffic
    {{ DiscussionBoard.errors[11252031].message }}
    • Profile picture of the author johnwrites
      What is a better way than FaceBook? I don't even think about AdWords...
      {{ DiscussionBoard.errors[11259436].message }}
  • Profile picture of the author JohnMcCabe
    Is it too expensive?

    For all of the people telling you it is, it probably is.

    Your numbers will tell the tale. Just compare your cost per subscriber to your subscriber value. If, on average, you make more per subscriber than you spend to get that subscriber, it's not too expensive. If you don't, it is.

    One thing that may bring your cost down is better targeting. Simply looking at US females, 18-35 is going to be way too general. Can you add additional qualifiers, like education level, occupation, interests, etc?
    {{ DiscussionBoard.errors[11252225].message }}
    • Profile picture of the author johnwrites
      Yes, we tried with many different qualifiers, but at the end of the day - it was still too expensive to get real traffic.

      There were some cheap options, like Network Articles or something like that, but that didn't convert at all...
      {{ DiscussionBoard.errors[11259437].message }}
  • Profile picture of the author Tsnyder
    I don't do anything with CB... don't like them at all... but I've
    done a ton of FB advertising and I don't find it to be very expensive.

    As John McCabe said, if your target is females 18-35 you're pouring
    money down the drain. You need to tighten that up considerably based
    on other parameters that would more specifically identify a typical buyer
    of your product or service.

    We sell a product that appeals to a certain segment of the equine market
    and typically receive $25-$30 revenue per dollar spent. Our margins are
    approximately 90% so it's pretty inexpensive. The margins are that high
    because we're the manufacturer of the product, not an affiliate seller.

    The key is our target is so tight we're hitting the bullseye nearly every time.
    Signature
    If you knew what I know you'd be doing what I do...
    {{ DiscussionBoard.errors[11252308].message }}
    • Profile picture of the author johnwrites
      Did you do affiliate campaigns on FB? or you only sell your product?
      {{ DiscussionBoard.errors[11259438].message }}
  • Profile picture of the author ryanbiddulph
    I don't feel that Facebook is expensive for building a list John but I side with Chris; fickle, picky beast over there.

    Building a list through blogging rocks. You share value, brand yourself and can use pop ups, sidebar forms and slider forms to build your list. Plus you have great leeway in crafting forms or squeeze pages exactly how you want them to appear.

    Ryan
    Signature
    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
    {{ DiscussionBoard.errors[11252355].message }}
  • Profile picture of the author Riya varma
    That's a tricky question! And the short answer is, it'll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. However, there are a number of factors that will affect how far your budget will stretch and the success you'll see for your money.
    {{ DiscussionBoard.errors[11253720].message }}
  • Profile picture of the author eluminousva
    It is expensive, but the amount you want to spend depends on you.
    You can set your daily budget, according to your need. As Facebook being is a massive user base.
    Now Facebook charges for impressions, so this results in
    spending more.

    Secondly, if once you build the trust of your customers it will help to build your list.
    {{ DiscussionBoard.errors[11254565].message }}
  • Profile picture of the author posinfo1
    I think that you will need quality front end products to promote to your list. However, to really profit from the list you will need bigger ticket back end products. I do agree that if you are only promoting entry level products that margins with FB adverts are likely to be tight.
    Signature
    Best Selling Book 50 Marketing Tips & Tricks
    {{ DiscussionBoard.errors[11254637].message }}
Avatar of Unregistered

Trending Topics