How Getting 22,800 Podcast Plays in 36 Hours Really Took 20 Years
We released episode #3 some 36 hours ago.
So far, it's netted 22,800 plays which is pretty neat.
The first 2 podcasts netted over 113,000 plays in a few months.
An illusion is at play; 22,800 plays appeared after 36 hours which seems phenomenal, and it is.
But it took Alonzo and I 10 years - or 20 years, collectively - to build up our skill set, to create generous value, and to grow the size and loyalty of our friend networks to launch a podcast that has almost 136,000 plays over 3 episodes, spanning a few months.
Manipulative marketers focus heavily on sharing hacks to goad other marketers to aim for big numbers, quickly.
Genuine marketers working from the heart share explicitly how it takes years of time to build your skills, content store and friend network, along with some brilliant co-creating, to see huge numbers quite quickly, whether podcast listens, YouTube plays, blog traffic or online profits.
How the journey works for most of us:
- you want big numbers as a newbie
- then you realize that big numbers grow after doing seemingly small things daily for 2, 5 or 10 years
- success slowly finds you, then numbers grow exponentially
- as worldly success grows you care less about numbers and more about having fun and helping people
- your increased detachment makes numbers grow even more quickly; feels nice, but more like a bonus, or icing on the cake.
Thoughts guys?
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