Just started making $1k/month on adsense alone - lets see how to make more
- SEO |
I want more.
I havent quit my very intense day job (yet) - this is my long term goal - to be able to work on what I want when I want.
So I am looking at how to drive my ad based income even higher till I launch my new products. Some of my learnings I will post in this thread as I go.
1) Increasing $ / click
I have, through experimentation, manged to double my CTR on some pages with adsense (different layout/adunits), however my $/click has dropped (overall ECPM is up).
It seems as the number of ad elements within the adunits is larger the average auction price per click drops. I am considering dropping 1 or 2 of my adsense blocks to see if the $/click rate goes up. Has anyone done testing on this before?
If I can drop a adsense unit or two and replace it with some other vendor, drive a higher $/click on remaining units due to more competitive site space auction, then in theory my net income might be able to increase more substantially.
I'll wait for a bit of feedback on this one and then perform an experiment and post some results.
2) Increasing quality of ads
A large portion of my pages have user generated content. Some of these come up with public service announcements occasionally. I need a strategy to increase the quality of ads because the newest content is often the most frequently seen content by users.
This seems to be far more common with non-OECD regional areas. Content (on the same site) that references non US/UK/CAN/AUS locations tends to end up with useles ads even when the remaining 90% of the content is similar to other pages from US regions.
Options here
a) Make the regional nature less clear to search engines
b) Make the content more obviously niche related somehow
c) Reprioritise content so newness is less popular/promote older content until new content is more accurately indexed
d) Other?
3) Add an option to pay to opt out of ads
Kind of counter intuitive - but I figure if people are willing to pay to avoid ads they probably wouldnt click them anyway - i.e. its probably a win win - I turn a valueles customer into a valuable customer and improve their customer satisfaction at the same time.
Has anyone here tried this? How well did it work for you?
Biggest downside on this one is that you are then no longer operating with a purely free model.
Next steps
I am interested to hear all your feedback before I construct some experiments to take forward. Comments/criticism welcome.
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