Leveraging the Power of EBay

by regska
13 replies
If you look at the eBay site, you will probably find that there are a large number of people selling products and/or services in your market niche.

Look up the details of the people who are most actively selling and promoting in your niche, and focus your attention on them, especially any Powersellers that you find.

As long as you offer attractive affiliate terms, these people may well be willing to work with you, and you will, therefore, be able to reach out to a very large audience of brand-new potential customers.

In addition, it is my experience that this particular affiliate finding technique has another significant advantage. That is, very few internet marketers will ever think of using it, and therefore the chances of any Powerseller who you approach working with you are significantly increased.

They do not, in other words, get bombarded with similar offers every week, and they are therefore far more likely to be willing to listen.

Hire an affiliate program manager

Perhaps you may not appreciate this as yet, but, as you develop throughout your internet marketing career, you will arrive at one conclusion. That is, there are not enough hours in the day to do everything that needs to be done if you plan on doing it all yourself.

It is for that reason that I have suggested on a couple of occasions that you might want to outsource some of your work.

In a similar manner, if you're going to run an in-house affiliate program, and you want to attract masses of affiliates to join you, then having a full-time (or even part-time, virtual) affiliate program manager could be a significant step forward.

A quick look at the job listings on the major sites such as Yahoo Jobs and will reveal many advertisements from people not unlike yourself who are looking for affiliate program managers.

Look at the salaries that are being paid to these people, and, as soon as you are in a position to afford to do so, give very serious consideration to bringing someone on board for your own business.

Without a doubt, having someone who can focus all of their attentions on optimizing the effectiveness of your affiliate program will skyrocket both the number of affiliates that you attract, and the growth of your business as a direct result of that.

Steal your competitors' affiliates!

Have a look at the sales letters and websites of your major competitors. In particular, try to find their affiliate area, the place where they have created all of the promotional materials which they are recommending their affiliates use.

As they are recommending that the affiliates use their materials, a significant proportion will do so.

If, therefore, they feature a text link that says something like "Make $250 using this insane Craigslist profit tactic", run a search on Google using that exact phrase enclosed in inverted commas (".").

This is likely to bring up all of the affiliates who are using that specific term to promote the product. You have just unearthed a literal treasure trove of affiliates who are already operating in your marketplace.

All that you need to do is approach them and explain why your affiliate program is better or more attractive than the one that they are already working with, and you should be able to steal a significant proportion of those affiliates right from under the noses of your primary competitors!

Article source: http://ezinearticles.com/?expert=Gary_David
#ebay #leveraging #power

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