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"Content is King --- Context is Queen"

by Jomuli3
12 replies
Design a website. Leave your web pages blank. Will you make any sales?

Put graphics only on the same blank web pages. Will you make sales?

Hardly.

Now, put content only on the web pages. Will you make sales?

Of course.

Then 'Content is King.'

Let us look at this situation ---

Somebody says ---

"I will give you a half empty bottle of coke."

Will you be happy with such an offer?

No.

"I will give you a half full bottle of coca-cola."

Will you be happy with such an offer?

Obviously!

But the two quoted sentences mean the same thing. The only difference is that the contexts differ.

A seasoned copywriter will thoroughly examine his contextual set up and use the most effective ones to make easy conversions.

"Content is King --- Context is queen"

What do you think?
  • Profile picture of the author The Copy Nazi
    Banned
    That's deep, man.
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  • Profile picture of the author wikishare
    Great saying man but content should be quality
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  • Profile picture of the author ReferralCandy
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    • Profile picture of the author Magicalidea
      I still not realize any relevant between content and bottle of coke

      =)) very danger memo
      Originally Posted by ReferralCandy View Post

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      • Profile picture of the author Jomuli3
        I was showing the effect of context on what we say by using a bottle of coca-cola (coke.)

        People would like it if it is put positively not negatively.

        Which one would you like to hear if you were thirsty.

        'I will give you a half empty glass of water.'(negative context)

        'I will give you a half full glass of water.'(positive context)

        When selling we should try to consider the context of our message if we want to be persuasive.
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        • Profile picture of the author shawnlebrun
          Originally Posted by Jomuli3 View Post

          I was showing the effect of context on what we say by using a bottle of coca-cola (coke.)

          People would like it if it is put positively not negatively.

          Which one would you like to hear if you were thirsty.

          'I will give you a half empty glass of water.'(negative context)

          'I will give you a half full glass of water.'(positive context)

          When selling we should try to consider the context of our message if we want to be persuasive.
          Not sure if you wanted it to... but your signature just goes to the main Warrior Forum page, just in case you were wondering!
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  • Profile picture of the author Karleen
    I understand what you're saying Jomuli. Content needs to be of good quality, but it also needs to be positive, informative, helpful, and give hope to someone looking for a solution to a problem.
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    • Profile picture of the author JohnRussell
      Originally Posted by Karleen View Post

      I understand what you're saying Jomuli. Content needs to be of good quality, but it also needs to be positive, informative, helpful, and give hope to someone looking for a solution to a problem.
      No it doesn't. In fact you'll often sell more when you first agitate somebody's pain and show them how your solution can move them away from this pain.
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  • Profile picture of the author TomHanks993
    Good explanation!!Really interesting to read..Indeed context is king,but quality should be maintained.
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  • Profile picture of the author joe golfer
    Context also refers to the environment surrounding and preceding the message. That's why preselling elements are so important. They prepare the reader for the sales message.
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