Split test this Squeeze Page

10 replies
I am trying to decide what copy to split test against this current copy for this squeeze page. Opinions? It's a pretty simple Squeeze page but from what Leadpages says, it converts pretty high, but I'm not so sure what copy to use?

http://findhelptoday.com/Test/moneytoday
#page #split #squeeze
  • Profile picture of the author ewenmack
    Is the traffic going to it have a well established business
    or after a business opportunity?

    Best,
    Ewen
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  • Profile picture of the author TakenAction
    Biz op. just building a list. so most traffic will come through banner advertising on "make money" forums/blogs
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    • Profile picture of the author ewenmack
      Ok, for them they are still in day jobs.

      The money isn't the motivating factor,
      it's having another source of income which allows
      them to quit their day job.

      Knowing this and knowing a list of free tools was
      the biggest response rate for Lead Pages,
      come up with your own list of free tools.

      The offer would read something like...

      -------------------------------------------------
      5 FREE Tools So You Can Quit Your Day Job Faster
      -------------------------------------------------

      Best,
      Ewen

      P.S. Then have your money offer on the Thank You page.
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  • Profile picture of the author Justin Tyme
    What are your backend sales funnels like?

    When testing copy its important to only change one thing at a time, or else you won't know exactly what brought the raise or drop in opt-ins.

    I would start by changing only ONE thing at a time. As far as the copy goes, you should model it at least similar to what you are pitching on the back end. This makes the transition from opt-in to sale smoother imo.
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  • Profile picture of the author TakenAction
    Thanks @ewen, I'll most likely split test something along the lines of yours.

    @JustinTyme yes, I'll only change things slowly when testing but as for the backed sales funnel.

    Squeeze Page> "Immediate monetizer" ($7 product)>upsell to main product>thank you page.

    Then the email sequences just go along the lines of email every 2 days and...content, content, content, promo, content, content, Promo, etc.
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  • Profile picture of the author JustR
    Banned
    Thanks for the Squeeze.. will see how it converts..
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  • Profile picture of the author TakenAction
    any more opinions?
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  • Profile picture of the author lotsofsnow
    Well, many points that I would change before I would even consider testing:

    1. The background image is lame.
    While you might find it relaxing, most people will find it boring.
    Find something that is a little more exciting. Woman on the beach, beach, city lights...
    A lonely country road with mostly sky is probably not good for conversions.

    2. You ask for email and first name. Scratch that name field. Does only harm your conversions.

    3."The Top #1 Method To Generating
    $5,000-$10,000 Per Month In 2014
    Sign Up Now!"

    4. "The Top #1" redundant for no reason. Either it is "The Top" or it is "#1".

    5. "$5,000 - $10,000": What exactly? If you say a range it's nothing particular. $5,667.50 works better.

    6. "Sign Up Now!": Does not add anything. Will only reduce conversions.

    7. "Download the report": Turn it over to them: "Your Report".
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    Delivering the highest quality leads in virtually all consumer verticals.

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    • Profile picture of the author TakenAction
      Originally Posted by hpgoodboy View Post

      Well, many points that I would change before I would even consider testing:

      1. The background image is lame.
      While you might find it relaxing, most people will find it boring.
      Find something that is a little more exciting. Woman on the beach, beach, city lights...
      A lonely country road with mostly sky is probably not good for conversions.

      2. You ask for email and first name. Scratch that name field. Does only harm your conversions.

      3."The Top #1 Method To Generating
      $5,000-$10,000 Per Month In 2014
      Sign Up Now!"

      4. "The Top #1" redundant for no reason. Either it is "The Top" or it is "#1".

      5. "$5,000 - $10,000": What exactly? If you say a range it's nothing particular. $5,667.50 works better.

      6. "Sign Up Now!": Does not add anything. Will only reduce conversions.

      7. "Download the report": Turn it over to them: "Your Report".
      Thanks! Already started implementing some of those suggestions for a split test.

      The only problem I have is, I have heard that the name takes away conversions (obviously) but I am really trying to build a solid relationship with my list and use their name sometimes in subject fields to increase open rates.
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      • Profile picture of the author lotsofsnow
        Originally Posted by TakenAction View Post

        Thanks! Already started implementing some of those suggestions for a split test.

        The only problem I have is, I have heard that the name takes away conversions (obviously) but I am really trying to build a solid relationship with my list and use their name sometimes in subject fields to increase open rates.
        Yes, I do understand what you try to accomplish.

        Unfortunately some people are lazy and key is "very strange" first names.

        "asdf" or "qwer" are seen very often but sometimes it's "@#$%" or even "FCKYOU" and also the plain English version of those.

        Now, that does not mean that the the email is wrong and it does not mean that the person is always angry or annoyed.

        If you now send an email out with

        "Hello asdf..."

        You you get an unsubscribe if you are lucky or maybe even a complaint.

        The conversion rates are not better if you use the first name, based on my own testing. So why bother?

        Also, another thing:

        People that address you immediately with your first name are
        either used car sales men, insurance pushers or people that stick you the knife in the back as soon as they get a chance.

        If you fall into those categories: go ahead and use the first name...

        Otherwise I suggest just use the email.
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        Call Center Fuel - High Volume Data
        Delivering the highest quality leads in virtually all consumer verticals.

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