How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

So I've decided to put together a brief but comprehensive guide to YouTube Marketing for the readers of this forum. I get asked how to rank videos in YouTube several times a day by my clients (I'm a local SEO consultant and an online backlinks broker), and I find myself amazed at how misunderstood certain elements are. Ranking Videos is not Rocket Science. Many times getting a video up the SERPS is much easier than ranking a site or even a Web 2.0 property.


Over optimization penalties do not come into effect. Backlinking penalties don't matter, and hey videos are cheap to either make yourself, or outsource for a few bucks, yet they can bring amazing amounts of highly targeted traffic to your site/product/cpa or just for the Ad revenues. And you have two separate (though obviously related) platforms where you can get your traffic; The SERPs and YouTube Search.

So here's the Deal
Step by Step:

1. For every product/niche you are targeting you want to create a separate YouTube channel. So if you're targeting "Lose Weight in 30 Days", get create a channel called "Lose Weight in 30 Days" or something very close "Lose Weight in 30 Days Fast" "Lose Weight in 30 Days Guaranteed". This will be a major SEO boost to your videos. More importantly this channel will allow you to successfully market all related keywords: "Lose weigh in 30 Days Review" "Best Lose Weight in 30 Days Product" "Learn How to Lose Weight in 30 Days", etc.



2. Your Title Means Everything. Your title is the single most important onPage factor for your video. Title your video exactly the keyword you are targeting. "Lose Weight in 30 Days" is your title. Don't put anything else in there. If you're going after "Lose Weight in 30 Days Review"
that's your title.


*** A little side note here, before you start going after "Make Money Online" check out the videos first. If they have 20,000+ views and have been around for a while, and are on a popular channel with loads of subscribers... do yourself a favor and look for something else :)


3. Description. 2nd most important onPage factor. Place your keyword first, then your url. i.e. Lose Weight in 30 Days: http://www.mysite.com and then put a nice keyword loaded description. YES you can keyword stuff here. Mention you keyword at least 3 times, use LSI permutations and all that other fun stuff.


4. Tags 3rd most important onPage factor. Use up all the tags you can. Keyword stuff like crazy, but also use the recommended tags that YouTube provides (their so nice to us). If you’re not using up all the tags, you are leaving out potential search streams for your video, and depriving it of full SEO merit. YouTube allows a maximum of 30 characters for any single tag, and a maximum of 500 characters for all combined tags. So use them up.


******************

Alright, your Video is as optimized as it's ever going to be. Time for the offPage factors.

1. Views. You need more views than your competing videos. It's really that simple. If you don't have more views, chances of you overtaking a video especially if its been around a bit longer and is also onPage optimized are slim. You can purchase views directly, although you really need to look for something called "slow views", and not the bot style mobile views that you could do 10,000 in 3 hours (no joke) as these are really being heavily discounted by YouTube now.



Better yet, get singed up for some social exchanges like AddmeFast, YouLikeHits, Vagex, and leave your browser open 24/7 collecting credits for YouTube Views. If you have an old PC laying around gathering dust, now's the perfect time to hook it up, and let it become a tokens collector on these sites. In a few days running 24/7 you can have enough credits for 20,000 views. Or buy them, its up to you, but you need the views.


2. Use the exact same services to get you videos tons of "likes" comments, and subscribes to your video channel. You would never just have views without these other metrics coming into play, so make everything look as natural as possible.


3. This is the one that most don't know about, and this will make or break your whole campaign. Video embeds. The code from the YouTube Video used on other sites. This is huge. The references actually show up under the video (sometimes). Embed everywhere you can. Use the video on your Blog, paste it on your Fanpage, paste it on your personal Facebook wall, Web 2.0 properties you control (Think Squidoo, Multiply, Weebly, etc.) and anywhere else you can.

Here's my personal list of sites accepting YouTube Embed Code Directly for Sharing:


Flixya.com
SBNation.com
Indyarocks.com
Twitvid.com
Wonderhowto.com
Spike.com
Break.com
Myvidster.com
Videosift.com
Buzzfeed.com

The great think about these sites, is you can just paste you YouTube code right in. They are high PR, high Traffic sites, so if you have an interesting video you will get views and possibly conversions. They will boost both your internal Youtube Rankings, and google SERPs :)

*************************

And that really is YouTube marketing in a nutshell. If your also after google SERP placement then you need to have these 3 elements dialed in, as well as backlinking. YouTube videos are much much more resilient than say a website, or even Web 2.0 property when it comes to what you can get away with as far as blasting it. Social Bookmarks, Wikis, and some nice Forum Profiles work really well here, and just some Fiverr gigs will do the trick.


A world of warning Scrapebox AA (auto-apptove) comment blasts are a Big NO NO now. I've tested this vigorously, and they just drop even Facebook pages now. I wouldn't even use them to index my backlinks now, and so am suggesting you stay away from them for YouTube videos also. However a few niche related manually placed comments would be a great addition.

A Few Other Top Tips:

-give your channel some authority in your niche. If your target videos are on weight loss, be sure to include a few on "healthy living" "dieting tips" "keeping fit", etc. Not only will this give you channel and all its videos a nice boost in authority which will translate to better rankings, you now also have a very nice sales funnel in place, so that even if a viewer wasn't particularly captivated by the first video of your they saw, they might well like the looks of one of your other videos which are auto suggested by YouTube.

-Youtube now gives you the option to feature other channels on your channel. Make use of this to again gain higher authority, and create a much more rewarding user experience (to which they will want to come back). Obviously don't feature channels that are in direct competition to yours, but something related to your niche would work very well.

Hopefully this has been an informative guide to you guys. Remember, you won’t get very far unless you take action. So go ahead and put these techniques into use. Come back and let us know how it worked out for you.s

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Well I'm glad everyone enjoyed this :rolleyes:

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

It is a wonderful piece of information for all Video marketers.
Well done.

Note: Also use Article directories posts and Press Release for building back-links.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Its an awesome post. Nice of you to take the time to write this long post. I have heard of video embedding in the past and how it can have an effect on video rankings. I will really try this thing out now and lets see how much impact it will have on the video rankings.

Can you specify if you have tested different video lengths and do they have any effect on the rankings?

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Thanks for sharing this post... I appreciate the hard efforts of your legwork and I will certainly benefit from this.

Cheers,

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

You know all my video have been around 3-5 minutes in length, and most in the form of reviews. I cannot give you an exact answer to this question. Perhaps somebody else reading this who has tested this factor could jump in?

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Absolutely. Glad you found it useful :)

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Thank you for the great tips

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

that is great，thanks！
how long rank a youtube video？

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Nice, and very helpful.... mind if I ask what LSI is?

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Honestly, if there's only 2,000 or so competing videos, and its not terribly commercial keyword I've ranked videos in top 3 using the above steps in just a few days, and started to see a bit of traffic. The trick there is to nail a bunch of keywords so that the little traffic, in fact turns into something significant.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

This the official definition:

Latent semantic indexing: is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings.

What it really means is LSI keywords are closesly related to the original or main keyword. Lets use "Lose Weight" as our main keyword. Now some people say that "Lose Weight Fast" "How to Lose Weight Now" are LSI keywords, and they are in a sense, but I would call these Long Tails, and these are much easier (although in this example these are huge competition also) to rank than the main core keyword.

True LSI for the purposes of tags that I mention in my guide would not contain the original keywords, but would convey the same meaning. So "How to get slim" "Reduce your waist line" "Get rid of belly fat" are true LSI's of "Lose Weight".... they are critical in SEO as google looks for these to represent a natural onpage and offpage profile.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Thanks, will try to implement this guide :)

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

No worries :) Just make sure you put them to good use!

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

thanks for sharing. i have read a wso that contains all these info and i must say good work for sharing this for free

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

No problem :) YouTube Marketing is a piece of cake if you apply all these steps. Just thought Warriors would benefit. Thanks.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

how keyword in youtube appear in page one google ?

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Well first off not all keywords will have videos associated with them. If a given keyword doesn't have a video or videos in the SERPS, it's probably not a good idea to try to rank it in the SERPS. There's no set rules for which keywords google will show videos and for which it will not (at least not that are known outside of google)

But, if there are videos somewhere on the first 2 pages, you can go ahead and assume you too can rank your in there..... just follow all the steps I have outlined, and you will be well on your way :)

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

No time like the present. Those keywords are there for the taking.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Hey, firstly, thanks for writting up such a long and informative post.

Now, i'm curious about these view exchange sites like vagex, youlikehits, etc. Isn't it against Youtube policies to use them? I mean, don't get me wrong, i would be glad to use a couple of them to increase the views on some of my videos. Who wouldn't?

But doesn't that just increase your chances of your video getting erased, or your account banned? I would be pretty damn frustrated after i gained 1 - 2k views to suddenly wake up a month later with my account banned on youtube.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Nice contribution - Thanks for posting.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Also, never forget to use social media because it can positively give you quality traffic and brand awareness. :)

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Quick question - What's your opinion on using your keyword twice in the title?
Blue Widgets - Blue Widgets are the key to success.

.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Nice info
Thank you for sharing

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Just so you know I've been blasting my videos with scrapebox links for 6 months now and they have not done harm to 1 video yet. But I don't use AA lists. I harvest my own lists relevant to the niche I'm targeting, write a bunch of somewhat relevant comments, some vague asskissing comments, then hope for a small percent to get approved, which works well.

What I find works best with youtube is targeting as many different keywords as possible with as many videos as possible. Instead of rushing videos and submitting crap for all these different keywords, make 1 high quality video, and upload it multiple times by making slight changes to the video. I usually have an intro/outro that is just an ad, and I shorten or lengthen the time of the intro/outro to make each video "unique".

This way I have 1 high quality video, uploaded 20-25 times, targeting multiple different keywords that the video is relevant for. Then I backlink them all with scrapebox and some free auto backlinkers online. For select videos, which are likely to be my best target keywords, I will order a fiver gig to blast it with natural likes/views/subscribers/comments (I order a 2 month drip feed service).

One of the hardest things to do with youtube, or anything for that matter, is "proper" keyword research. Sometimes, you can research 1 keyword for hours. Especially if it appears to be a low search keyword, but you believe that a lot of people are actually searching for it. Sometimes I will research 1 long tail keyword for 2-3 hours straight. Checking competitor backlinks, how long they've been targeting that keyword with their site, what google says, what youtube says, how optimized sites are, if there are google places ranking (for local keywords), how many videos on youtube target that keyword etc etc.

Often times I find myself using a lot of "calculated intuition". Its hard to explain. But I do a ton of research on keywords, then get to work uploading tons of youtube videos. Then I have to make an estimated guess to figure out which ones would be the best to promote, and which ones can rank without promotion. Eventually, after a few weeks / months, many of those videos land on page 1, and its usually the videos I'm not expecting, that rank in the top 3. But I still believe keyword research is important, because you should get a higher % in the top 3 positions of google. Like instead of uploading 100 videos and only having 10% hit the top 3, you can have 20-30% hit the top 3.

And thats basically how I approach it. Like a science.

Doing it this way really works great. >>>ESPECIALLY<<< if you are targeting a niche that hasn't really been saturated yet on youtube, which is what I'm doing now. You need that leverage in both niche selection and keyword selection.

So my best advice, take A LOT of time doing keyword research. It will help a lot.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Only thing to worry about YouTube videos is copyright infringement. And to be honest, even if a video or account gets banned... who cares. It's not like having a site penalized. Open another account, and put up more video. Quantity over quality frequently prevails in YouTube marketing.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Could not agree more. Just as I allude to this concept also. Target lots of keywords. Research your keywords. Definitely re-purpose your videos by simply changing length.

Scrapebox also agreed. Scraping a niche specific list is the way to go. AA spammed out to death with "Viargra" "make money fast" style links are completely toxic now... stay away.

Thanks for a great contribution to this thread.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

I am a Newbie and just joined this forum a couple hours ago. I hesitated a little because of the $10 registration fee. Fate would have it this is the very first post I read.

I just started two weeks ago making daily You Tube videos and putting them up on my blog. Wow then I read this. I would think this information is worth at least $200 to anybody like myself who is scratching his head trying to figure out what to do next. This post is fantastic. I printed it out and then made a "to do list" to promote my videos based on this post. I am very excited. This is so clear and helpful. Thank you so very much Nikita A Beriozkin !!!

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Fantastic thread, great info on here. Definitely pays in spades to read through

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

great thread
i think i returned 4 wsos about youtuberaning that i bought. i tested all of them and they were junk. this method actually makes sense

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

great guide

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Really comprehensive tutorial.
Thanks for sharing, got some good tips that I didn't know about previously.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Great Article! Also I would recommend a little social juice to spice it up.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Thx for this big post, was pretty insightfull.

That being said:


SBNation.com

This isnt applicable for all niches right?


Spike.com
Maybe Im blind but I cant find a post video/share video button ANYWHERE here?
Could someone point me to it ?

Videosift.com

They explicitily say that uploading your own videos will result in a ban, doesnt that make it a horrible idea?

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Thanks again for the great share. Definitely answers some questions I've been receiving.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Thank for this great post which i enjoyed reading very much.

I have a question though:

I am using bookmarking demon with a good list of some 2000 social bookmark sites and i wanted to know what exact URL you are targetting to backlink the video, as you have http: or https: for the video or do you target the video channel ? ie.

http://www.youtube.com/***** NOT https://www.youtube.com/*****
or/and
http://www.youtube.com/user/channelname/videos

I have never been sure what exact URL's to target for my backlinking so myabe you would be kind enough to explain.

Once again many thanks.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

http:// is not encrypted, https:// is encrypted. Go with http:// as more people will be able to go on it with iframe on.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Let's make this one notch more important.

Guess what The second biggest search engine is???

It's not Bing. It's YOUTUBE: Youtube Marketing: How To Boost Your Sales by 351%

And getting on page one of a youtube search is wayyy easier than Google

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

1. Google owns YouTube, and Google is by far more visited
2. Google has specific demographic targeting YouTube has but lacks
3. People on YouTube aren't looking to pull out their wallets. For those that are, a YouTube video is just a video. Nothing more. People are by far more skeptical of YouTube videos than Google listings that proved worthy by others to be ranked high.

The best way to market yourself would be through Google. If you have a WSO, then through excessive banner ads.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Sorry, i don't think you got what i was asking. I wanted to know what video or channel URL to backlink, not sure where iFrame came into it ?

It wasn't a question about embedding my video but about backlinking them.

Still looking for an answer please.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

I always have the mindset that i want to try and rank my videos in Google SERPS and a high YouTube listing is a bonus.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Fantastic article! Thanks so much for sharing. Using YouTube for marketing is a great way to get visitors to your site - if done right. So this post is an awesome blueprint.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Awesome. I have to dig a little deeper into this, thanks for sharing.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

well,you listed very good points and one of my favourite gigs from fiverr is which the username :"shaunaalen"offers...she has put lot of my videos to rank 1 or atleast page one for my selected keywords...worth trying it for 5 bucks

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

let me know if anyone else has used her and got good results as i did

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

I have a question... When you say have a channel for each niche, and upload a single video with 20-25 variations of length and keyword titles, how am I combining those thoughts. Example, my business is wedding planning. Do I create one YouTube channel for wedding planning and upload the same video to that channel but with different lengths and different keyboard titles for variation? OR, do I create 25 different niche channels about wedding planning and upload the same video (with different lengths and different keyword variations to each individual channel)?

I hope this makes sense. I appreciate your feedback as your post seems like many genius ideas!!

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Great info in this post, found a few nuggets as well!

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

I'm just starting my venture into video marketing... so I'm glad I found this thread.

Thanks for taking the time to write up and share this extensive guide. I am looking forward to implementing it.

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Thanks for your time, nice information and sharing :)

Re: How to Rank and Market your YouTube Videos: Step by Step Blueprint
 

Great post and great info in this thread, thanks for sharing.

I have what may seem to be a dumb question but I don't do a whole lot with video but am wanting to really start digging into it a bit more..

Question, you mention make other channels for specific niches or specific videos, How do you make other channels in one account?

Do you have to open a new account for each new channel or is there a way to add more channels to your main account?

Thanks for any help with my question,
Geo