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Old 02-22-2013, 08:57 AM   #1
Gale
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Default Running a Successful Facebook Contest

Hi All!

I'm running a Facebook content to generate hype around the launch of my new website which you can view here.

So far it's still in the beginning phases but it's been quite successful. I wanted to hear about your experiences running Facebook contests and see how well they have worked for you.

How did you go about promotion? Facebook ads, etc.?

I used Shortstack to build and host my app and I absolutely love their service. What services do you prefer?

I am happy to answer any questions about my experience with social marketing campaigns as well, but I would love to hear what you have to say.

Thanks!
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Old 02-22-2013, 09:12 AM   #2
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Default Re: Running a Successful Facebook Contest

Running a Facebook ad and pointing it to your tab will yield some great results. This works well with contests that are fan gated.

As for services I like this one:

http://www.warriorforum.com/warrior-...nthly-fee.html

$30 a month for ShortStack is kind of pricy. Thats money that could be spent on ads driving traffic to the contest.

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Old 02-22-2013, 09:13 AM   #3
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Default Re: Running a Successful Facebook Contest

I tried to run a FB contest a while back but i found it hard to do.
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Old 02-22-2013, 02:13 PM   #4
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Default Re: Running a Successful Facebook Contest

Shortstack charges based on your fan count and it doesn't matter how many tabs you have launched. I usually like to have a few published at once so that people can subscribe to my email list and follow my other social channels.

I also prefer not to fangate my conests for brands that are smaller and less well known because I think it can deter some people from entering since it raises the barrier to entry.

I find Facebook ads work well but it's still difficult if you don't have a recognized brand. I think guest posting is a great way to promote your contest as well as blogging on your own site.

Why do you think your contest wasn't successful? What were you offering as the prize?
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Old 02-22-2013, 03:13 PM   #5
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Default Re: Running a Successful Facebook Contest

Hey wish i could win the contest, and see what future have for my Fliqin social network
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Old 02-22-2013, 03:59 PM   #6
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Default Re: Running a Successful Facebook Contest

Could you ask others to share your page that has the contest info on it? I know that when my friend holds contests, she makes sure to put in the title feel free to share. OR something along these lines so others know that it is ok to do this. Maybe that would help your contest run more smoothly?

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Old 02-22-2013, 09:49 PM   #7
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Default Re: Running a Successful Facebook Contest

Quote:
Originally Posted by galem View Post
Shortstack charges based on your fan count and it doesn't matter how many tabs you have launched. I usually like to have a few published at once so that people can subscribe to my email list and follow my other social channels.

I also prefer not to fangate my conests for brands that are smaller and less well known because I think it can deter some people from entering since it raises the barrier to entry.

I find Facebook ads work well but it's still difficult if you don't have a recognized brand. I think guest posting is a great way to promote your contest as well as blogging on your own site.

Why do you think your contest wasn't successful? What were you offering as the prize?
Yea we have an unlimited plan as well as an OTO on our WSO. Its $7.95 a month Im interested in hearing more about your choice not to fan gate some of your tabs. In our testings (over several hundred contests / sweepstakes) around 95% of the people just click the like button anyway. It seems like its almost an impulse reaction since fan gating is so common now. Have you noticed something different?

I think the content of the ad is more important than if you have brand recognition or not. We have run several ads that point to contests and such tabs and have always gotten good results (normally 50-75 new fans for each $10 spent, and around 25 entries into the contest) Every time we dont even mention the brand. We just tell people to click here to win a free XXX.

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