Facebook lookalike audiences suck!
Anyone managed to make this work.
I ran a test today, took an ad that I am running using optimized CPM, top 6 English speaking countries, sending to mobile devices only. I ran 4 versions of the ad using the same image, text, everything, and only changed the audience and spent $20 on each one.
Audience 1) All women 6c per engagement
Audience 2) All women 5c per engagement
Audience 3) Targeted to interests closely matching those of my page (i.e. my competitors fan pages) - 11c per engagement
Audience 4) "Lookalike" audience matching my fan page, set to the "tightest" possible setting i.e. most closely matching, audience size 2.1M. - 42c per engagement!!!
I also tracked the conversions from website actions on my site and they correspond approximately i.e. the targeted and lookalike audiences don't really convert any better.
This blows! I am so much better off without these ridiculous targeting options.
Has anyone managed to make it work? What am I missing here?
I ran a test today, took an ad that I am running using optimized CPM, top 6 English speaking countries, sending to mobile devices only. I ran 4 versions of the ad using the same image, text, everything, and only changed the audience and spent $20 on each one.
Audience 1) All women 6c per engagement
Audience 2) All women 5c per engagement
Audience 3) Targeted to interests closely matching those of my page (i.e. my competitors fan pages) - 11c per engagement
Audience 4) "Lookalike" audience matching my fan page, set to the "tightest" possible setting i.e. most closely matching, audience size 2.1M. - 42c per engagement!!!
I also tracked the conversions from website actions on my site and they correspond approximately i.e. the targeted and lookalike audiences don't really convert any better.
This blows! I am so much better off without these ridiculous targeting options.
Has anyone managed to make it work? What am I missing here?
"If there is no door, it becomes necessary to break out through the wall."
ALL-IN-ONE SEO SOLUTION FOR YOUR BUSINESS