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Being charged by Facebook but no clicks

by danielgb123
13 replies
Hey guys,

Running a few split tests for 'website clicks' and keeping a close eye on things it appears I'm being slowly charged money yet no clicks are registering.

To the point where CPC has gone up from $0.60 or so to almost $3 a click.

Very odd - does anyone know what is going on?

As mentioned I'm optimising for website clicks.. shouldn't I only be charged per click?

Cheers,
Daniel
#charged #clicks #facebook
  • Profile picture of the author Ghoster
    Check to see if your likes have increased.
    Signature

    On the whole, you get what you pay for.

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    • Profile picture of the author danielgb123
      Originally Posted by Ghoster View Post

      Check to see if your likes have increased.
      No likes on the fan page itself, no engagement on the ads themselves.
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  • Profile picture of the author AdsWorkshop
    The optimized bidding options are all charged on a CPM basis.
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  • Profile picture of the author Ricardo Furtado
    Lol..well that is just the way it is with online marketing..live with it..or leave it.
    All the best...regards.
    Signature

    Ricardo Furtado

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    • Profile picture of the author Christian Grey
      Originally Posted by Ricardo Furtado View Post

      Lol..well that is just the way it is with online marketing..live with it..or leave it.
      All the best...regards.

      Maybe you just need to wait 24 hrs? ?
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  • Profile picture of the author danielgb123
    Definitely not a stranger to social media, just found that rather odd as I've never noticed it before.

    Looks like clicks are starting to track now and CPC is dropping a little - odd.
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    • Profile picture of the author Christian Grey
      Originally Posted by danielgb123 View Post

      Definitely not a stranger to social media, just found that rather odd as I've never noticed it before.

      Looks like clicks are starting to track now and CPC is dropping a little - odd.
      Glad to hear that keel us updated will maybe give a try with this in future
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      • Profile picture of the author danielgb123
        Originally Posted by Christian Grey View Post

        Glad to hear that keel us updated will maybe give a try with this in future
        Switching to manual bid.

        $3.50 a click is outrageous!
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  • Profile picture of the author Mitchell Assin
    have you tried page post engagements? I can usually get my cost down to 10¢ per engagement going after niche specific fb groups which bring me very targeted traffic and high conversions fast. I think my approach is more effective then website clicks because I can manually edit my live campaigns on the fly in real time and change my call to action + build very targeted lists.

    If you use post engagements start with a $10 usa per day budget and run it for 3 days to iron out fb ad wrinkles and they usually get optimized to my 10¢ goal.. I hope this helps
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    To your success,

    Mitchell Assin

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  • Profile picture of the author fashiononline
    I'm having the exact same issues. My CPC bid is about 1/3 of what they're actually charging for website clicks.
    My ads are links, which means the photo, the text and everything else in the ad is a link. There is pretty much no other place to click. Still, Facebook is reporting "$0,26 CPC" and "$0,67 Per Website Click"..
    So where are they clicking every time I pay??
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  • Profile picture of the author B Set
    There's nothing you can really change. Facebook charges on a CPM for all ads now, it just optimizes to what CPC you want.
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