Selling sponsored posts on your FB fan page

4 replies
hi,

I run a comparatively small Facebook fan page which caters to a very niche theme in a non-english language, but it addresses a group of people with much buying power. Within that world of that specific theme, it is undoubtedly the biggest website.

Now there is a regular website that covers the same theme; it hardly has any updates (I do 3 to posts a day), and from what I gather from a traffic analysis website, it has on average 2,6 visitors per day (a fraction of the the hundreds of people that my Facebook site reaches). Now this website has a banner on it that was placed there by the national branch of a big international cooperation.

A popular feature on my Facebook page concerns the "friday afternoon" post, typically this includes a picture of some sort and a slogan, a wish, or a proverb. Now, I thought about contacting the aforementioned national branch of that company, and asking them to sponsor the "friday afternoon"-post (e.g. by placing a picture of their product, and writing sth, like "XYZ company wishes you a great weekend"). This company also regularly runs competitions on its website.
I have been researching this a little on the net, and I can't find any definitive answer.

Would it be allowed to let a company financially sponsor a post on a Facebook page?

Has anyone experience with this?

Any other ideas to monetize this Facebook-page are also welcome.

Thank you,

Jacob
#fan #page #posts #selling #sponsored
  • Profile picture of the author hometutor
    Is there some reason you're not driving the traffic to your own website so you can't get the rug pulled out from under you on a whim from a social media website in which you do not have direct control?

    Rick
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    • Profile picture of the author JacobKA
      Hi Rick,

      Thank you for your comment. You are right about that; it entails a risk. Facebook could pull the plug.

      This Facebook-Site started as a joke, and it spiraled a bit out of control; I never created a website for it. As the Facebook posts consists primarily of images and links to selected newspaper articles; obviously relevant to this theme.
      There is a similar Facebook-page in a different language, and it creates it own content. The guy spends 2-3 hours a day (!) writing his 1 to 2 posts a day. He told me so, and I believe him, as his posts are really well researched, and a true labor of love. I started 4 months after him, and ironically, enough he has may be 30 "likes" more than me. I spend may be 15 minutes a day preparing the posts. He has no interest in making money; it's his hobby.
      He has no webpage of his own. and I am not sure whether it would make much sense for me at this point (what would I post on it?) to create a webpage for my own Facebook page. What do you think?

      The site I referred to earlier on, the one with the extremely low traffic, is rarely updated.

      I recently placed an amazon store on my Facebook page, but it's useless; I haven't made a single dollar from that yet. People don't really see that "store" tab.

      I read about a Facebook page called "whitetail overload", and apparently they make money (amongst other things) by posting sponsored posts.
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    • Profile picture of the author JacobKA
      Hey Steve,

      thank you for you message.

      I saw that this Whitetail Overload Facebook page does sell sponsored posts:

      How a Facebook Page About Deer Went From 0 to 500K Likes (with No Ads)
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  • Profile picture of the author Steve B
    Originally Posted by JacobKA View Post

    Would it be allowed to let a company financially sponsor a post on a Facebook page?

    Jacob,

    Wouldn't this be a question that Facebook could answer very easily? Just ask them. If you're worried that they might say "no" then you are probably planning something that you shouldn't do.

    Steve
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