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Is there a popular guide to running a social media campaign for an online business?

by jt47000
4 replies
Hi again guys,

Does anyone know of a guide or maybe even a WSO that tells you how to run a basic social media campaign for your website or online biz?

I'm pretty sure I'm doing everything right, I would just like something to compare to.

little background - I have an online business that is in the guitar lessons niche.
I have my twitter linked to my facebook and and I post new guitar lesson videos to it every few days with a catchy phrase and hashtag the band or style of music. I interact whenever someone interacts with me and see a constant flow of new likes and new followers but its only 1 - 4 a week on both fbook and twitter.

I'm looking for other content to post that will:

A. make my viewers interact more
B. Make my viewers share my posts more
C. keep my viewers excited when they see my posts

I had a very good idea that a weekly quiz with leaderboard would work but there doesnt seem to be much out there.

Any advice or anything that you can think of that I'm doing wrong?

Any advice is greatly appreciated

Thanks!

JT
#business #campaign #guide #media #online #popular #running #social
  • Profile picture of the author EllesBelles
    Do you post anything other than guitar lessons?

    How many times do you post?

    To be honest, it just sounds like you lack a strategy at the moment, and once you've got that nailed down you'll see a much increased engagement and audience.

    How old are the accounts? Are you running them yourself?
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    Social Media Strategist. Digital Storyteller.

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    If you don't stand for something, you'll fall for anything.
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    • Profile picture of the author jt47000
      Do you post anything other than guitar lessons?

      How many times do you post?

      To be honest, it just sounds like you lack a strategy at the moment, and once you've got that nailed down you'll see a much increased engagement and audience.

      How old are the accounts? Are you running them yourself?
      @ EllesBelles

      I think you hit the nail on the head. Yea, I really don't have a strategy... just posting new content I guess when I have it ready.

      I only post new guitar lessons right now to promote them and thats it. I post once to twitter, facebook and google plus every 3 days (on average).

      I'm running the accounts myself and the ages are - twitter/2yrs, facebook/5years and googleplus/1year.

      Thanks for your reply,

      JT
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  • Profile picture of the author CheckWebsite
    Hello,
    How are you..
    In 2014, social media campaigns seem to have hit their stride. With so many channels available for brands, from the obvious Facebook and Twitter to the more niche-serving Pinterest and LinkedIn, we're seeing brands do some special things. Take a look at this list of the best campaigns so far this year, organized by channel, and consider what you can learn from the innovative companies behind these initiatives....
    Signature
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    • Profile picture of the author jt47000
      Hello,
      How are you..
      In 2014, social media campaigns seem to have hit their stride. With so many channels available for brands, from the obvious Facebook and Twitter to the more niche-serving Pinterest and LinkedIn, we're seeing brands do some special things. Take a look at this list of the best campaigns so far this year, organized by channel, and consider what you can learn from the innovative companies behind these initiatives....
      Thanks CheckWebsite! I will
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