Imagery to use on company Facebook

3 replies
Hey guys.

I'm in the process of taking charge of the Facebook page of a fish processing company owned by my father-in-law. His products are popular here in North Iceland and I plan to increase the number of Facebook likes to between 10k and 20k so that we can communicate recipes (both in text and video) and images from the factory etc., all in a very pro manner.

My question to you guys is what your thoughts are on imagery when it comes to food like fish (this is salted fish, baccalau). Would you focus on posting images of the fish ready for consumption on a plate with sauce, lettuce and a glass of red wine etc. or would you also not hesitate to show local pictures from the place the fish is processed (a small cute seaside town in North Iceland) along with its workers, the seamen catching the fish underlining freshness etc?

For your information Icelanders have been a fishing nation for more than 1.000 years so everything associated with fishes and fishing touches nostalgic and romantic nerves in the average Icelander.

Is there a chance that the average consumer could find it gross or negative to see pictures of the workers (in tidy industrial clothing) and the food being processed or would it underscore the quality of the final product?

Hope you understand what I'm aiming at here.

All the best, Al
#company #facebook #imagery
  • Profile picture of the author yoangov
    I would say to go with images of fish ready to consume, but since your nation is definitely taking fishing seriously, I suggest you to also test images of where fish it being processed.

    It's all about testing. Just put a few different images, and check how people respond to it.

    This is the best way to know what works and what doesn't.
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  • Profile picture of the author miklanderson2
    I think tasteful images of the processing plant with very fresh-looking fish in the image could help your marketing efforts. I would also include images of the fish being caught at sea as well, if at all possible. In the end, your customers will let you know what they do and don't like. Test out different types of images and use the varieties that work best.
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  • Testing you images would be the way to go. You really can't predict which photos would work until you test them out.
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