15 replies
Is it better to Boost a post or to place an ad on FB?

I ran a Boosted Post, reached over 9,000 people and didn't sell anything.

Last year I sold 40 items in two weeks when I boosted a post.

Same item.

??????
#make #sales
  • Profile picture of the author oWEN tEBB
    That depends on what your looking to sell. I sell off facebook increadibly well but the poduct is suited to facebook. If you to create a fan page on the product and drive traffic to it then that could work.

    Any other questions please let me know.

    Owen
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  • Profile picture of the author ThePhantom
    Depends on the niche and your audience.
    Target the right kind of audience with the right kind of offer and things should work good.
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  • Profile picture of the author markeeter
    I think it depends upon your timing and the type of product you are selling. Maybe last year that product may have had more demand, but its not that wanted anymore.
    If that is the case then you'll have to attract customers who're actually looking for this product. you can do this by running an add on relevant blogs.

    Hope that helps!
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  • Profile picture of the author yoangov
    Your last year's post was probably better.

    Newfeed ads on the other hand could be optimized. You can literally start a few hundred of these, and only keep the good performers.
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    • Profile picture of the author kasiasconsults
      Thank you for the responses but I still don't know what would be best - boost a post or place an ad.
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      • Profile picture of the author kilgore
        Originally Posted by kasiasconsults View Post

        Thank you for the responses but I still don't know what would be best - boost a post or place an ad.
        Originally Posted by kasiasconsults View Post

        Thank you for the responses but I still don't know what would be best - boost a post or place an ad.
        Probably because there is no one-size-fits all answer to your question. As the people above have said:

        Originally Posted by markeeter View Post

        I think it depends upon your timing and the type of product you are selling.
        Originally Posted by ThePhantom View Post

        Depends on the niche and your audience.
        Originally Posted by oWEN tEBB View Post

        That depends on what your looking to sell.
        Since we don't know anything about niche, your audience, or your product that's probably the best you'll get. And even if we did, I doubt anyone would be able to say for certain which is best. Run tests with both and see what works for you!
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  • Profile picture of the author iconoclast
    Whichever one allows you to target your audience better. I think paid ads let you be more selective on who sees them.
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  • Profile picture of the author SnackMemory
    IMO its better to place ads as it seems to convert better from what I have noticed.
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  • Profile picture of the author himanuzo
    Try to promote your product to other region.
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  • Profile picture of the author Corey Taylor
    Originally Posted by kasiasconsults View Post

    Is it better to Boost a post or to place an ad on FB?

    I ran a Boosted Post, reached over 9,000 people and didn't sell anything.

    Last year I sold 40 items in two weeks when I boosted a post.

    Same item.

    ??????
    I used to prefer "like ads" but when facebook shows a post of mine to only 1% of my likes/followes why should I pay to increase my likes when they are "useless" (meaning they wont' see my posts at all)

    So page promotions for me all the way as of now
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  • Profile picture of the author talfighel
    Just take a look at what you did last year with your post and try to do it again. You might get the same results.
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  • Profile picture of the author Samuel Adams
    What were you trying to sell this time around? Are you sure your Facebook fans would be interested in that specific type of product? You need to poll your fans to determine what type of products they would be interested in buying off of Facebook.
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    • Profile picture of the author markeeter
      Originally Posted by Samuel Adams View Post

      What were you trying to sell this time around? Are you sure your Facebook fans would be interested in that specific type of product? You need to poll your fans to determine what type of products they would be interested in buying off of Facebook.
      Oh I agree, you need to make sure that there is sufficient demand for your product. Along with taking a poll, you can spark discussions in your niche related groups and see the response you get too!
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  • Profile picture of the author fashiononline
    Instead of just boosting the post, use the facebook ad Power Editor.
    You can make ads with the goal "Post Engagement". This works in the same way as boosting a post, just that you can choose your targeting, bids, etc etc.
    Much more targeted than just clicking boost!
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  • Profile picture of the author markeeter
    If you're looking for some help is designing a media campaign the Dosocial is a pretty good tool, but again do make sure the demand for your product still exists.
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