Facebook Ads CPC are not so cheap, Why?
The target market is women over 30yrs and the geo target population is 200,000.
I started bidding at the suggested CPC rate of $0.58 cents. I did not get any impressions nor clicks. So I up'd the CPC bid to $1.30 and I still didn't receive any impressions or clicks.
So I increased my bids some more to $1.80, and I am now seeing a few impressions and so far 5 clicks to the FB Landing Tab.
The landing tab asks people if they would like to see a cool video on how to reduce weight fast, in return for an email address optin.
I thought FB Ads would be a cheaper option but at almost $2.00 per click I don't think her budget of $20 per day is going to achieve the desired results of more customers in the door.
How can I get the price of the CPC down?
---> Every Family Needs To See This!