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100's of Facebook clicks but no takers?

by jmk909er
7 replies
I have a squeeze page to give away a free ebook in the weight loss niche to build my email list. I thought I would try PPC on Facebook as well as Bing ads. I placed ads and I got several hundred clicks but I never got even one subscription out of it. It was a complete failure.

What is the deal with this? What am I missing? Is Facebook and Bing a poor platforms for this. I really don't get it.

I am using the same squeeze page that I regularly get a 50% optin rate on when I promote it as a solo ad. It seems I wasted about $300 for an education.

Any feedback from experience would be greatly appreciated. Thanks.
#100 #clicks #facebook #takers
  • Profile picture of the author Ledux
    You're definitely targeting the wrong people. I could speculate a lot more about it, but when I don't see the ad campaign it's hard to say something exactly.
    Feel free to send your ad campaign screenshots to my through PM and I would be happy to help.
    Signature

    My blog: http://easym6.com

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    • Profile picture of the author jmk909er
      Thanks Ledux, I was getting lots of clicks just no one entered their email on my squeeze page to get a free ebook. I was targeting weight loss and...

      Size: 500,000 people

      Location - Living In: United States
      Age: 18 - 65+
      Interests: food lovers fat loss system, weight loss burn fat, lets lose some weight together, Weight loss (fitness and wellness) or Extreme Weight Loss
      Behaviors: Online spenders (Engaged), Online spenders (Active), Bank cards, Any card type, High-end department store cards, Gas, department and retail store cards, Premium credit cards, Primarily credit cards, Online buyers, Above average spending, Beauty accessories or Software
      Language: English (UK) or English (US)
      Placements: on News Feed and right column on desktop computers, Mobile Feed and Third-party Apps


      Here is a screen shot of the ad here
      and here is the squeeze page it went to here

      I just don't get why no one opted in???? It was the same result advertising on Bing.

      If you have any thoughts on this I would love to hear it. Thanks.
      Signature

      Joe Koppel,
      If you're new to email marketing and need some help I have some Very Helpful FREE YouTube Tutorials
      75 Secrets to Writing Winning Sales Copy that SELLS!-FREE
      FREE: Top 5 Reasons You Are Not Losing Weight

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  • Profile picture of the author khirad
    Could be number of reasons
    Things i will suggest
    1) Your Landing Page doesn’t use the same image/copy as your Ad
    2) Split testing between two different campaigns or demographics might give different result try that
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  • Profile picture of the author drewfioravanti
    Your targeting is all over the place. Your ad doesn't match the landing page. You're telling people "opt in to blah blah blah...". And you ad has a ClickBank URL but you are claiming it is leading to a squeeze page. And the squeeze is way different than what is promised in the ad. It's not a wonder. They are expecting one thing. Seeing another. And automatically getting turned off.
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  • Profile picture of the author kevinkavanagh
    The lads above have a good point and your working in a very competitive niche market and you need to have everything working together to maximize your success

    Here's a few tips to get you going

    1 Make your copy more punchy something like FREE Report Revels ...Fat burning foods that met of 10lbs a week

    2) Place a video, photo on your squeeze page ( remember people do business with people they like know and trust)

    3 Add a little more content to your page helps build the trust factor

    4 Make a video and show them what they are getting in the report , print of a copy for yourself and show them you know what your talking about.

    Once someone has gained your trust they will optin in

    5 Remember to follow up with people using email and video content

    I hope this helps

    Kevin
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