Using Twitter for a student college club

2 replies
Hello,

I am a medical student and the web designer for a student professional club at my university that is dedicated to interprofessional education. There are four medical colleges at my university - Medicine, Dentistry, Nursing and Public Health.

The purpose of our club is for students from the four colleges to meet, learn more about our professions, attend speaking events that are related to interprofessional healthcare and share information on the web. The problem is that we are a small group and every semester we might have 1 or 2 people who attend a few meetings but then they will join another club. We are also not well known in the campus community.

When I joined the club this semester, my plan was to create a website for the group and then use social media to promote our website and thus promote our club. I created the Twitter account and followed everyone that I could think of from our university, but we haven't seen a rise in membership at the club. Additionally the comments and retweets that I have see are from students and faculty members that are already involved with the club.

What can I do to increase our online audience in Twitter? What are several ways to use Twitter in an educational environment for promoting a student organization? Thanks!
#club #college #student #twitter
  • Profile picture of the author Adrian Jock
    I'm afraid I don't understand your strategy. So you live in a small community (the university) and want members for your club from THAT small community.

    Instead of going to THAT small community, you go to a HUGE community (Twitter), and try to find out the members of your community and grab their attention.

    Isn't it easier to go straight to your community? Some traditional offline marketing can do a better job.

    If you want to grab your wife's attention while she's in the next room usually you don't get a Twitter account, do you? ;-) Well, some ppl may do it, not the best example LOL
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  • Profile picture of the author DanaMears
    Hi! You can increase your followers by targeting within your university. Try following "popular" students in your campus that has a lot of followers. Engage with them. Have them retweet your posts if possible. Make sure your tweets are interesting and updated. Also, have a Facebook page of your group. Share it to your school's online forum if there is. Make sure to tell other students what your club is about, like how fun it is to join and how it would make. Use Hashtags that are also used inside the university. You should have your own social media manager to handle these online tasks.
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