Facebook Direct Response Advertisers - I'm confused, Need Help!!

by B Set
0 replies
Hello All - I have a question as it relates to direct response advertising for Facebook.

I launched a few campaigns today, I'm using FB's pixel to track conversions and I have a Conversion objecting with the goal to optimize to get most clicks (I use to use conversion objective but noticed slightly better results lately w/ click optimizer)

Now my confusion......all of these campaigns received good CPA's in the first couple hours on relatively low spend. Granted it's a very low sample size (5-7 conversions) it happened on multiple campaigns.

Later in the day my CPA started to gradually rise. I spent 2-3 times more and only received a couple more conversions. This resulted in my CPA rising 2.5x.

These were also newsfeed ads and it's still day 1 of the campaign, so frequency is 1. It's also a brand new item so it's not like these users previously saw similar ads either.

I've also seen this before on FB. Campaigns start out hot (VERY hot) and then plummet rather quickly.

Does anyone have any thoughts on why this happens? Or any ways to get around it?
#advertisers #confused #direct #facebook #response

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