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Why I'm getting FB Ads superhigh OCPM?

by Warranty
3 replies
Hey guys.
I'm stuck with 1 question...

I'm trying to promote T-shirts with FB ads with OCPM photo posts.

When I'm targeting - usually projected CPM costs are between $5-$10 (fb shows).

But when I launch OCPM - the price immediately skyrockets to about $20 (1000 impr.)

I'm on low budget, so my question is: when to kill that ad? Usually 50 impr and no clicks, is there a reason to keep that ad?

Usually people swear but photo posts with OCPM, but the only reason is high CTR, right? If not - I won't get relatively clicks. But where to stop if I'm not getting cheap clicks?

Thanks a lot.
#ads #ocpm #superhigh
  • Profile picture of the author Shaolinsteve
    Originally Posted by Warranty View Post

    Hey guys.
    I'm stuck with 1 question...

    I'm trying to promote T-shirts with FB ads with OCPM photo posts.

    When I'm targeting - usually projected CPM costs are between $5-$10 (fb shows).

    But when I launch OCPM - the price immediately skyrockets to about $20 (1000 impr.)

    I'm on low budget, so my question is: when to kill that ad? Usually 50 impr and no clicks, is there a reason to keep that ad?

    Usually people swear but photo posts with OCPM, but the only reason is high CTR, right? If not - I won't get relatively clicks. But where to stop if I'm not getting cheap clicks?

    Thanks a lot.
    I can't help directly but, are you following Chris Blair and Matt Stefanik on Facebook at all? Those guys are killing it in the T-Shirt biz with FB ads. They might be worth looking into for top notch advice with this.
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  • Profile picture of the author RyanJohnson1
    Originally Posted by Warranty View Post

    Hey guys.
    I'm stuck with 1 question...

    I'm trying to promote T-shirts with FB ads with OCPM photo posts.

    When I'm targeting - usually projected CPM costs are between $5-$10 (fb shows).

    But when I launch OCPM - the price immediately skyrockets to about $20 (1000 impr.)

    I'm on low budget, so my question is: when to kill that ad? Usually 50 impr and no clicks, is there a reason to keep that ad?

    Usually people swear but photo posts with OCPM, but the only reason is high CTR, right? If not - I won't get relatively clicks. But where to stop if I'm not getting cheap clicks?

    Thanks a lot.
    in the power editor you can manually adjust your optimized cpm to not go over a certain threshold
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  • Profile picture of the author Warranty
    Awesome responses guys.

    Ryan, didn't know about it! Great!
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