Does Twitter actually help with sending traffic to your website?

Yeah it does.
Have a look at this post by Luke: From 0 to 1,125,671 Pageviews in a Month

Tweeting about your blog can be an incredible way to reach out and connect with your readers. With over 500 million users, you can find lots of new readers through tweeting too.

If you use Twitter well, it can drive tons of traffic back to your site. But simply tweeting the title of your blog post with a link back to your site will not work.

You need to be pro-active. You need to be creative. You need to use short and simple lines when you are tweeting about your blog posts.

Of course it does.
But it has to be really engaging content.
I get better results with videos. Also when it's possible using trending topics.

I add new content to my site daily (during the work week). I share it on both Facebook and Twitter. I post early morning on Facebook, and then post 4 times a day on Twitter (5 hours apart). I find my 7,900 like Facebook page generates almost double what my 25K twitter follower account provides to my website.

I do get more direct engagement with Twitter than Facebook, but it seems I get a constant trickle of referrals from Facebook all day/night long.

My website gets roughly 3K unique visits a day with 35% coming from social media.

-CG

I think it really depends on your niche and how well established you are within your market.

I know that for my niche 50% of my traffic comes from twitter, so they are definitely clicking through to the links in my tweets.

I'm sure some markets out there don't get much of a CTA, but I also think it has to do with how well you've established your relationship with people on Twitter as well. The more authority and credibility you have with your audience the more they will engage with your posts.

You cannot expect to be tweeting aimlessly and RTing in hopes that people will do the same for you. You have to build your presence from a strong foundation, which is providing real value and being consistent over time.

IMO Twitter can help. If people are interested in you, your tweets and your niche, then chances are they will visit your site if share your links. Either way if you have a website, IMO it can't hurt to try to utilize Twitter to drive more traffic.

twitter is one of the best source of lead generation and traffic if used correctly. The key is to be persistent, provide clear Call to Action, be personable and share your own views when tweeting. Using auto-tweet mechanisms to simply reciprocate other's tweets won't help much. I would suggest to master the art of headline writing to get the maximum benefit out of twitter.

I get a good amount of traffic to my health blog from Twitter. Most of my Twitter use is automated so it's a great free traffic source.

Twitter has a lot of bots (amazonas..) visiting websites, so a large part of twitter visits are fake.

Yes, but it takes effort of course. Posting links to your content is not enough. I believe its the same with other social media platforms, you have to interact with your audience.

Thanks for your comments everyone, a lot of useful insights in there, thanks for sharing.

You are definitely right, it has to do with the content of the tweet itself - but in my opinion you don't only need a clever line, you need to leave something untold so that you give the reader an incentive to click on your link and land on your website to find out the rest. This is possibly why the tweets used as examples in the article I shared above didn't do particularly well in driving traffic to the site (i.e. he gave the audience everything in 140 characters and the accompanying pictures)

Lead generation - yes, this is definitely something Twitter can help you with if you target the right audience with the right tweets.

However, when promoting content (and not a product or service) and are trying to create awareness, things get more difficult. At least, this is what I have experienced so far. Avid Twitter users prefer to stay on the platform and interact on there (similar with Instagram, although with the latter it's even more intense), whereas Facebook, LinkedIn and Google+ users seem to be more eager to leave the platform and continue reading somewhere else.

Twitter is the best place to build targeted traffic to a website. It is very effective.

But, getting twitter followers is very difficult.

Twitter is one of my main sources of traffic. Without it I'd be pretty screwed actually! Just make your tweets engaging and they will come...

If you use Twitter actively, it can drive lot of quality traffic to your website. But simply tweet will not work. To generate quality traffic from Twitter you can follow below techniques.

Use short, provocative tweets
Include statistics
Use #hashtags
Use @mentions
Retweet mentioned blog content
Use visually appealing images
Promote your tweets
Include a blog link in your bio

To know more about how to get quality traffic from Twitter, read here.

https://www.forbes.com/sites/ilyapoz...-your-website/

https://www.tisindia.com/blog/top-7-...ps-businesses/

I agree with making the content engaging. Twitter can be a great source of traffic, but you'd have to know how to use it. it's true, most twitter users will interact with eachother but, if you know how to make them interested, they'll click on your link and visit your actual website