Facebook: Sidebar Ads vs. News Feed
What is your experience with sidebar only ads? Mobile is not important to every campaign.
I find that news feed ads only get 'engagements' and this is a waste of money to me (i'm not building a brand name, I'm doing CPA offers.)
With sidebar ads you only get clicks to your website if you dissociate a page from the ad. I see clicks to our actual website from $0.10 to $0.30
People don't tend to leave Facebook either. So your website clicks end up costing $1.00+ usually with news feed ads in my experience.