Facebook adverts not gaining any impressions?

1 replies
Hi All,

I have this problem with Facebook which seems to apply to every advert I setup. For some reason my adverts just don't gain any impressions - the advert always passes Review and becomes active in 5 mins.

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Audience Details:
Location: United States
Interests: Green tea
Relationship Status: In a relationship, Married or Engaged
Age: 35-44
Gender: Female
Potential Reach: 134,000 people
Placements: Desktop News Feed, Desktop Right Column

Lifetime Budget: £300 ($442)
Schedule: 7 days
Optimise For: Clicks to Website
Pricing: £2.00 ($2.95) target bid per website click

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I understand the CPC is very high but this was on purpose to try and force the ad to show. What's strange is if I run the same audience/advert as a promoted post but targeting 'post engagement' as the action it works fine and eats my budget.

Has anyone got any ideas why an advert targeting 'Clicks to Website' as the action would not gain any impressions?

Major bummer.
#adverts #facebook #gaining #impressions
  • Profile picture of the author krockbro
    My other thought is that maybe your bid is too low (even though it doesn't seem that way.) I'd maybe try oCPM to see what makes the ad start to move.

    If that doesn't work try completely recreating the ad.
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