Not sure how to make the most out of my Twitter account
I've got a busy Twitter account. I've just checked my Twitter analytics and it says that in the last 28 days I've got 1.77M tweet impressions. It looks like a lot, but I don't necessarily see all that traffic flooding my pages or converting. On top of that I've had 15.7K profile visits where the site URL is listed, yet again, I am not necessarily able to get the most from it.
My question is Is it common to have those stats when it comes to Twitter or Am I doing something wrong?
My question is Is it common to have those stats when it comes to Twitter or Am I doing something wrong?