Need Some Insight For Facebook Ad Campaigns
*If this is in the wrong forum section, please just let me know - I wasn't entirely sure where to post it*
Hey all,
I usually lurk around WF and go through threads that cover the stuff I'm asking about today.
I've bought probably a dozen ebooks on Facebook advertising in the past 2-3 years. And obviously as we all know, every few months things change with that platform.
This thread will start off with me providing some background and insight into what I'm doing, in hopes that someone out there can contact me and maybe find out what I'm doing wrong.
In 2012 was when I hardly knew what I was doing, but I was having great success with running FB ads for my online business.
I'm popping in today to see if there is ANYBODY out there that can help me get this campaign right. In 2012 I used to just boost my posts and that worked out pretty well. Of course, I know that doesn't work very well in most cases, and I haven't done that in ages.
I've been blowing far too much money in just the last year trying to get this right and start seeing returns that are worth my while.
My niche is in the music industry, but now necessarily selling music. I have a company I started in 2012 where I create what is called "sample packs" or "sound banks" that contain sounds that are primarily consumed and used by electronic music producers (specifically dance music).
Since my background is in music and doing that stuff, and I've been working with electronic music for the better part of the last 6 years, it works out perfectly for me.
I used to drag in a lot of traffic from YouTube SEO and various SEO methods (ranking high on Google Searches). But that's a battle I just can't keep up with, always checking ranks, always trying to prepare for the next big G update. There was a solid year there (2013) that I was bringing in lots of traffic and almost sustaining my life with just that revenue.
In terms of giving away freebies (sample packs and small packs in exchange for emails) I've done that and still continue to do that. The main issue I run into is that in my industry, a lot of people just want everything for free, just like they want to download their music for free vs buying it. For instance, I built a list of 9,000 people and wrote an incredible set of follow ups where I share tid bits, tips, secrets, methods, and even other freebies. But when it came time to try and sell anything, I was SOL. Meaning people either didn't care to open the emails, didn't click, just plain didn't buy. I could send out a broadcast to 8,000 of those people and be lucky to get 1 sale - on a consistent basis of doing that. JUST 1 stinkin' sale.
My products range from $10-$15 and they cannot be found anywhere else on the net. Luckily for me, they have not been pirated and shared on file sharing websites (yet).
I know that the traffic on FB can convert, I used to make posts for these products on my music page and my companies page as well and would get sales. With the last few years of updates, my outreach is pathetic on my page and people just don't see my posts very much at all.
----
Now, on to the actual FB advertising issue...
I've tried CPC, CPM, all sorts of bidding, tons of different combinations of interests targeting, location targeting, and so on. My primary customer base is definitely in the major English speaking countries. I don't think I've ever gotten a sale from the Philippines or China, and if so, it was only 1 or 2 tops.
So my location targeting is usually countries that can use PayPal, speak english, and are into the dance music scene. If I broaden my location targetting I find that I just get tons of irrelevant clicks, likes, and so on that don't do anything for me at all. It almost reminds me of click farms with the amount of likes I get that I can tell based on the profiles they have no interest in what I'm doing.
As for interests, I've tried different campaigns where I target genres of music (individual ones, and then tons of genres in one campaign / ad). I've also tried campaigns where I target software titles and so on that are related to my industry.
Just about every single time I've done this in just the last year, I either set my bid to something low, and don't see a great reach.
Then after a day or so, I boost my bid up to something I'm really not comfortable with, and then Facebook just tosses traffic at me and I end up getting something like 25 clicks for $20. That's almost a consistent thing for me.
So if I spent $20, get 25 clicks, and get 1 sale for $11 - you can see I'm not really successful in that campaign at all.
The issue isn't my ad copy or my images. I know what works with the ad copy and have tried tons of combinations. I've followed all sorts of guidelines and tried numerous approaches. From outlining the image in red to having a catchy CTA, along with a bright eye catching image. And I know it catches peoples eyes because when I do that really broad location targeting, I get tons of interactions, but not many clicks out to my site and virtually 0 conversions.
I keep telling myself that there's money to be made here, with FB ads, but for some reason I just can't seem to crack the code myself. Perhaps I'm doing something wrong, maybe I'm overlooking something, I really don't know. My biggest issue seems that I can't get a good outreach, and then when I do, I just get charged my entire budget of $10-$50 without having any ROI or decent results.
----
I'm hoping maybe there's a kind soul out there that knows a lot about Facebook ads and has good success with it, that could contact me, either in this thread, or via PM on this forum. We could exchange contact info and I could let you take a closer look at some of my campaigns.
I would be infinitely grateful for any insight ANYBODY may have regarding this.
I don't want to share too many details about my product and some of that stuff just for the sake of me being wary about sharing too much.
BUT, on the other hand, I'd be more than willing to share details if people just ask me for more specific information. I'm willing to try anything and I refuse to believe that my niche just isn't a good niche for FB advertising considering in the past (without ads) I had success just posting on my page (before EdgeRank and all that fancy stuff).
Sorry if I rambled on a bit, just really trying to get to the bottom of this.
Thanks so much for reading!!
Hey all,
I usually lurk around WF and go through threads that cover the stuff I'm asking about today.
I've bought probably a dozen ebooks on Facebook advertising in the past 2-3 years. And obviously as we all know, every few months things change with that platform.
This thread will start off with me providing some background and insight into what I'm doing, in hopes that someone out there can contact me and maybe find out what I'm doing wrong.
In 2012 was when I hardly knew what I was doing, but I was having great success with running FB ads for my online business.
I'm popping in today to see if there is ANYBODY out there that can help me get this campaign right. In 2012 I used to just boost my posts and that worked out pretty well. Of course, I know that doesn't work very well in most cases, and I haven't done that in ages.
I've been blowing far too much money in just the last year trying to get this right and start seeing returns that are worth my while.
My niche is in the music industry, but now necessarily selling music. I have a company I started in 2012 where I create what is called "sample packs" or "sound banks" that contain sounds that are primarily consumed and used by electronic music producers (specifically dance music).
Since my background is in music and doing that stuff, and I've been working with electronic music for the better part of the last 6 years, it works out perfectly for me.
I used to drag in a lot of traffic from YouTube SEO and various SEO methods (ranking high on Google Searches). But that's a battle I just can't keep up with, always checking ranks, always trying to prepare for the next big G update. There was a solid year there (2013) that I was bringing in lots of traffic and almost sustaining my life with just that revenue.
In terms of giving away freebies (sample packs and small packs in exchange for emails) I've done that and still continue to do that. The main issue I run into is that in my industry, a lot of people just want everything for free, just like they want to download their music for free vs buying it. For instance, I built a list of 9,000 people and wrote an incredible set of follow ups where I share tid bits, tips, secrets, methods, and even other freebies. But when it came time to try and sell anything, I was SOL. Meaning people either didn't care to open the emails, didn't click, just plain didn't buy. I could send out a broadcast to 8,000 of those people and be lucky to get 1 sale - on a consistent basis of doing that. JUST 1 stinkin' sale.
My products range from $10-$15 and they cannot be found anywhere else on the net. Luckily for me, they have not been pirated and shared on file sharing websites (yet).
I know that the traffic on FB can convert, I used to make posts for these products on my music page and my companies page as well and would get sales. With the last few years of updates, my outreach is pathetic on my page and people just don't see my posts very much at all.
----
Now, on to the actual FB advertising issue...
I've tried CPC, CPM, all sorts of bidding, tons of different combinations of interests targeting, location targeting, and so on. My primary customer base is definitely in the major English speaking countries. I don't think I've ever gotten a sale from the Philippines or China, and if so, it was only 1 or 2 tops.
So my location targeting is usually countries that can use PayPal, speak english, and are into the dance music scene. If I broaden my location targetting I find that I just get tons of irrelevant clicks, likes, and so on that don't do anything for me at all. It almost reminds me of click farms with the amount of likes I get that I can tell based on the profiles they have no interest in what I'm doing.
As for interests, I've tried different campaigns where I target genres of music (individual ones, and then tons of genres in one campaign / ad). I've also tried campaigns where I target software titles and so on that are related to my industry.
Just about every single time I've done this in just the last year, I either set my bid to something low, and don't see a great reach.
Then after a day or so, I boost my bid up to something I'm really not comfortable with, and then Facebook just tosses traffic at me and I end up getting something like 25 clicks for $20. That's almost a consistent thing for me.
So if I spent $20, get 25 clicks, and get 1 sale for $11 - you can see I'm not really successful in that campaign at all.
The issue isn't my ad copy or my images. I know what works with the ad copy and have tried tons of combinations. I've followed all sorts of guidelines and tried numerous approaches. From outlining the image in red to having a catchy CTA, along with a bright eye catching image. And I know it catches peoples eyes because when I do that really broad location targeting, I get tons of interactions, but not many clicks out to my site and virtually 0 conversions.
I keep telling myself that there's money to be made here, with FB ads, but for some reason I just can't seem to crack the code myself. Perhaps I'm doing something wrong, maybe I'm overlooking something, I really don't know. My biggest issue seems that I can't get a good outreach, and then when I do, I just get charged my entire budget of $10-$50 without having any ROI or decent results.
----
I'm hoping maybe there's a kind soul out there that knows a lot about Facebook ads and has good success with it, that could contact me, either in this thread, or via PM on this forum. We could exchange contact info and I could let you take a closer look at some of my campaigns.
I would be infinitely grateful for any insight ANYBODY may have regarding this.
I don't want to share too many details about my product and some of that stuff just for the sake of me being wary about sharing too much.
BUT, on the other hand, I'd be more than willing to share details if people just ask me for more specific information. I'm willing to try anything and I refuse to believe that my niche just isn't a good niche for FB advertising considering in the past (without ads) I had success just posting on my page (before EdgeRank and all that fancy stuff).
Sorry if I rambled on a bit, just really trying to get to the bottom of this.
Thanks so much for reading!!