Facebook Marketing Results
So I am in an ultra-small niche -- I sell diesel diagnostic software to truck fleets, independent garages, mobile maintenance, etc... The problem is trying to find these people. I am doing a little Google AdWords, and I've also tied this in with my Google Merchant account.
For what it is worth, here is my website -- www.DieselLaptops.com
Anyhow, I started doing some FaceBook advertising this week and I targeted "diesel mechanic" on FaceBook. I really like the results so far, but the problem is that there are only 20,000 or so users. I've played with targeting, and what I really want to connect with is executives and business decision makers for companies that own trucks. My "kits" start at $2500, so they are not cheap. Does anyone have suggestion for this? I thought maybe targeting people that "like" things related to commercial trucks and job position is executive/management maybe? Or maybe I should try LinkedIn? Does anyone else have any ideas?
I am doing some small print advertising, I have a blog, and I'm working on off page SEO... Just trying to focus this all in.
Anyhow, here are my results from FaceBook after 3 days:
Very happy with the CPC and results... I've received a couple phone calls and inquires via the website.
For what it is worth, here is my website -- www.DieselLaptops.com
Anyhow, I started doing some FaceBook advertising this week and I targeted "diesel mechanic" on FaceBook. I really like the results so far, but the problem is that there are only 20,000 or so users. I've played with targeting, and what I really want to connect with is executives and business decision makers for companies that own trucks. My "kits" start at $2500, so they are not cheap. Does anyone have suggestion for this? I thought maybe targeting people that "like" things related to commercial trucks and job position is executive/management maybe? Or maybe I should try LinkedIn? Does anyone else have any ideas?
I am doing some small print advertising, I have a blog, and I'm working on off page SEO... Just trying to focus this all in.
Anyhow, here are my results from FaceBook after 3 days:
Very happy with the CPC and results... I've received a couple phone calls and inquires via the website.