5 Questions that will change your social marketing campaign from "yuck" to "awesome."

by aqif
0 replies
As a copywriter, one of my dream campaign is to create an advertising campaign that bring huge impact to my potential customers.

I want them to say, "This ads is so... freaking, awesome."

Then, I want them to say, "I've got the valuable information here. Now, he is offering good stuff that can help me become much better. I want to buy it. Right now."

Based on what I've learned from Bob Burg and John David Mann, selling to someone is related on how you think about it.

If you think it is hard, then it is hard.

If you think selling as a way to understand better about your customer, and finding ways to suit their problem with your product, then the way you act is totally different.

Your mindset a.k.a your attention is like a flashlight,

"It shines wherever you point it."

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5 Questions that makes your selling approach so freaking bad.
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What does it mean? The way you point it is with the silent questions you pose to yourself.

Here are some questions that leads to negative impact to your customer, and also your business:

1) Am I doing this right?

2) How am I doing?

3) Do they seem like a good customer for my product?

4) Am I getting anywhere here?

5) What should I say next?

If you look all the questions above, you will find that all the questions lead to yourself.

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5 Questions that will change your advertising campaign from "yuck" to "awesome."
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While the other way around can make a huge impact on your salesmanship. It can bring valuable conversation for both of you and your customers.

Start asking this kind of questions:

1) Who is this person?

2) What is the most important to him (or her) in all the world?

3) What is his (or her) problem?

4) What are some of her favorite moments?

5) What does he (or she) love to do most?

By asking all the questions above, you are evoking your own inborn sense of curiosity and empathy.

That, my friend, is the secret of influencing your potential customer when you run any native advertising campaign.

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Two components that change your native advertising campaign.
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Like Bob Burg and John David Mann said in their book, Go-giver,

"If you focus on curiosity and genuine interest in the other person (in this case, your customers), you won't have time to be nervous, self-concious, demotivate, manipulative, awkward, self-critical or anything else."

You will be too busy trying to understand them better, and figuring ways to help them achieve what they want in life.

The art of protifable native advertising lies to these two components: curiosity and empathy.

One of the best Tony Robbins quote on this approach (which I've rephrase it),

"Focus on giving value first to your customer. Only then you are qualify to offer your product or services to make their life much, much, better."

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