$0.00 clicks on Facebook?

by vandernath

Posted: 9 years ago 3 replies

SOCIAL NETWORKS

Hello Warriors,

I'm doing some Facebook PPE campaigns to promote blog posts (those usually last 2-3 days) but haven't seen great results and my quality score is awful.

I know some people on this forum get 30,000 engagements for $120 and that's more or less what I want to achieve, these guys get $0.00/$0.01 per click... and I need that kind of result

Is there any good resource you could point me to?

Thanks!

#clicks #facebook

GilbertoHernandez 9 years ago

If you are promoting a blog post, why not just
use website clicks? If your QS is awful, it means
that you are not targeting correctly or presenting
the wrong content and the audience is not interested.

The people getting 30k engagements for cheap
are just using viral stuff and/or selling t-shirts,
and the 'clicks' are NOT website clicks, unless they
use PPE as link instead of photo and to get them
super cheap is either international audience or again,
something viral or like t-shirts

Clicks on facebook are: likes, comments, shares,
photo views, and website clicks.

You are making the wrong assumptions. Go back
to the drawing board, research your audience and
present them the proper content.
- Thanks
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kevin timothy 9 years ago

Strongly consider the demographic you are
after in the Create Ad Set section.

Sometimes when you try to target too many
people for the sake of eyeballs you tend to
get a low quality score.

If you're not already focus more on pinpointing
a more specific group. Don't worry about exposing
your ad to just sheer numbers.

Be very specific when choosing your Interests
age group, etc. This gets you that higher CTR %
thus the improved quality/relevancy score.

I'm open to discussing more about this.

I can try to help.
- Thanks
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raxiq

9 years ago

Originally Posted by vandernath

Is there any good resource you could point me to?

Thanks!

If you have awesome content is no problem to spread it, make it viral and reach that cheap engagement. Sad true is that will be difficult if you are building page from scrap

In that case I would point for $0.05 max per engagement.