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What does FB Relevance score actually mean?

by neelshopno123
2 replies
I started a FB campaign a couple of days ago and I am getting pretty good result form it. I noticed Facebook set High Relevance score [its 9] to my campaign. What does it actually mean?
#advertise #facebook #relevance #score
  • Profile picture of the author wolfmmiii
    Relevance Score is a metric that depicts how Facebook thinks your ad matches the audience you are targeting.
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    • Profile picture of the author noababy
      Relevance score is calculated based on the positive and negative feedback FB expect an ad to receive from its target audience. The more positive interactions FB expect an ad to receive, the higher the ad's relevance score will be. (Positive indicators vary depending on the ad's objective, but may include video views, conversions, etc.) The more times FB expect people to hide or report an ad, the lower its score will be.
      Ads receive a relevance score between 1 and 10, with 10 being the highest. The score is updated as people interact and provide feedback on the ad. Ads with guaranteed delivery -- like those bought through reach and frequency -- are not impacted by relevance score. Relevance score has a smaller impact on cost and delivery in brand awareness campaigns, since those ads are optimized for reaching people, rather than driving a specific action like installs.
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