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Low Engagement Need Help

by mfic58
2 replies
So I've been working for a company that specializes in law. The content I post is difficult to make interesting and fun because of long dreary titles that I have to use, and a lot of info I'm not allowed to use. I try to engage Twitter, Facebook, and LinkedIn but I get minimal results. I use posting tools for optimal posting times. Does anyone have any suggestions to bring life to a niche that doesn't lend itself to be very exciting? Any thoughts could help! Thanks!
#engagement #facebook #low #stats #twitter
  • Profile picture of the author dave_hermansen
    Are you engaging with others currently or simply posting content and hoping for the best?

    Most of the time when people are having trouble with engagement it's because they treat their social media as an RSS feed.

    If you're talking and no one's talking back try some direct tweets. Be polite, be interesting, and be real.

    If you have control over your content you can also try to incorporate you audience into your content development. Survey them, or direct tweet some questions out. I had some great success putting together an expert roundup piece that was sourced entirely through Twitter. You can check out the details here if you want to try and do something similar: https://storecoach.com/twittersourced-guide-technique.
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    • Profile picture of the author mfic58
      I do my best to try to reach out to other accounts that are similar to mine to try to raise awareness. I run an account for a non profit lawyer organization. The content isn't entirely breath taking and since were a non profit we have to stay completely unbiased. I like the idea with the direct message. I think there's a few other accounts that will help out the cause. And I try my best to not push out information. Every day I engage the people that have engaged me (if there is any) and I try to engage at least one account a day to try to start something.
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