Spending $100/day and $600/day profit.. what if I increase my spend?

Congrats on getting profitable!

I have more hands-on experience with AdWords. But here's what I've heard about scaling a profitable Facebook campaign:

Yes, you can increase your spending and remain profitable. But, you should slowly increase your spend. Facebook's delivery algo is very sensitive to budget changes.

So, instead of increasing 100%, I would increase by 10% each week and monitor the change in conversions. (You may be able to increase more frequently, but this is what I do with AdWords.)

Good luck and again, congrats. #richmanproblems

I would suggest increasing by 25%. And also, if you use some tools that can get Facebook ID's by categories, you can then upload these into your FB ad center and create targeted campaigns. Doing it this way can reduce your ad spend on impression by almost 50%.

Slowly increasing your ad spend - say 10 to 15 bucks each time - is the most common way to scale on FB.

Others way to scale on FB are:

- Lookalike audiences from your custom audiences

- Lookalike audiences from conversions

- Separating your interests/demographics into individual ad sets
Ad set with interests X for Men between the ages 25 - 29
Ad set with interests X for Men between the ages 30 - 34
Ad set with interests Y for Men between the ages 25 - 29
Ad set with interests Y for Men between the ages 30 - 34

With this, you basically have to test which interests/demographics are
bleeding you money and kill those, then let the winners run.

You will ''lose'' money in testing, but you are buying data, and
if you read the data correctly you can keep the winners and scale those
to compensate.

- Moving into website conversions

- Moving to other countries

- Finding new interests

EDIT: I forgot something, with these strategies you will have to create really
low ad set budgets, mainly because you can end up running hundred of them
at the same time. Let them run for a couple of days, so you can get the most data
you can and then optimize.

Don't kill based on CTR or cost, kill ads that are not getting profits, that's what
it matters at the end. I rather have an ad with 10 clicks and 2 conversions than
1000 clicks with no sales.

Then slowly increase your budget from 5 bucks to 7 or 10, then 15, then 20, etc. Very
slow, let it run for a couple of days after the first increase so FB's algo can do its magic.

By the way, always do these budget changes the very first thing in the morning, between
7 to 8 AM -- FB time -- so you can get the highest quality instead of FB throttling your ad budget.

The above post is spot on.

Fb works a little weird with scaling, hardly will you see proportionally returns. Any increase you do, wait a couple of days for them to readjust their algorithm for your campaign and for their numbers to make sense.

Make sure you're adding your FB page in the 'connections' section under 'pages I don't want to show to', etc. This way, you're getting as many new eye balls as you can.

At the end of the day, just try it, you've got the money to test so you HAVE to be pumping it back into your campaign to learn/scale more.

The Ingredients of Ultra High Revenue Campaigns
1--Cash Flow
2--Verticals with Broad Appeal
3--Scalable Offers
4--Competitive Moats
5--Keep your utilization rate low
6--Avoid credit card debt
7--As your score improves, so do your options for better credit cards
8--Protect your score

You are right to be cautious, as it probably won't scale linearly. Otherwise, might as well just set it to 10 grand a day.

GilbertoHernandez has it right, as far as testing and optimizing your demographics.

I suspect that you probably already know a little bit about that, as you are doing very well with your results. If not, have fun- as you should be able to improve on your results by dropping the losers and focusing on the winners.

Congrats on your success so far. Solid results, wishing you well on scaling it up.