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What's Your Facebook Optimization Process?

by batman19
1 replies
After reading posts like this...

http://www.warriorforum.com/social-m...-campaign.html

...I've decided to focus on getting my cost-per-like down. So I've started a "Like" campaign and am wondering when I should start split testing.

Do you wait a certain number of days? Or, do you just wait until a certain number of impressions (like 500, when Facebook starts reporting relevancy scores for an ad).

My setup has 1 campaign with 2 ad sets. Each ad set has 1 image in it. Both ad sets have the same targeting; and so, I am currently split testing the images.

Here are the results from Sep 21 - Sep 24:

RESULTS

Here is the targeting for the two ads in the campaign:

TARGETING

I have several more ad variations and targeting ideas to go through and am wondering when I should which out the losers and move on to the next...

Any Thoughts?
#facebook #optimization #process
  • Profile picture of the author DavidFrank
    For optimizing Facebook, you need to learn your goal before you begin, make it simple and short and do posts regularly.
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