How can I use Twitter effectively for my business?

No judgment here.

This could be a tough one. At the same time as far as "adult" goes, Twitter seems to be the place. I come across a lot of cam models just in my daily work. As well as quite a few fake/spammy "model" accounts.

So- 1. I would say to just be as authentic as possible. Try to set her apart. She's obviously making money as it is. Does she have a certain look or niche that she appeals to? I'm not an expert on cam model economics, but in order to make that money she has to have a willing audience, right? There's something about her that appeals to her audience that sets her apart from all the other cam models people could be interacting with.

Are there other models that have established followings that maybe she could emulate? 2000 followers is a good start, but how targeted are they. That's pretty much the "easy" area as far as just about anybody can get to 2000 with following/unfollowing and a little maintenance. Once you get there you can usually only follow 10% over your followers number. So it becomes a little tedious to do the follower/unfollower thing.

"I have been reading a lot about engaging followers on Twitter, but I don't see any of the methods applying for my niche. "

Think/expand on this. If anything I would think customers would be more engaging in this niche. I mean, I post about things like industrial generators and commercial telecom on a daily basis- not so sexy things. When she posts pictures and things, do followers respond? Even if it's just a favorite. Does she thank people for following/RTs? Or would that scare people off? I don't know, I've seen people openly comment on hardcore pics on Twitter. So I don't think all of the potential clients would be too sensitive/embarrassed. Does she do things like say "Thanks for sharing my pic. If you like that, you would really like... whatever"? I don't know, just spitballing some thoughts here and it might not be anything you don't do.

Back to the 2000 and growing. The 2000 might not be enough to do much. Maybe she can grow by following followers of similar models. In general in social media, I believe highly in sharing and in marketing in general sometimes you give away a little to get a little. I think she has to try to exploit whatever her appeal is that will get people over to her cam shows, and try to find that audience based on their behavior with other accounts. Look for similar models with a lot of comments, thirsty dudes, etc.

"creating unique content would be difficult because there's not much to write about in this industry that potential customers would care to read, "

I don't know if I'd be so sure of that. I imagine there's a lot of fantasy appeal and companionship element for the customers that goes beyond the skin. I'm not saying people want to read about her getting her nails done or dropping the kids off at school or even too much about humanizing cam models. BUT, blogs have a very low cost and barrier to entry and I imagine there's some way to use that to your advantage. Maybe show some teaser stuff there and prominently feature links to her cam (don't they have banners and things she can use, clips, etc?).

I guess right now you just link directly to her cam shows on Twitter? Do you have some sort of analytics/tracking they provide that lets you know where the traffic comes from and what % converts, etc?

"I have read to promote products less and master engagement for best results on Twitter, but without promotion I'll get very little traffic to the places that matter."

Engagement leads to growth and more traffic. At least it can. If you are just promoting the same links to the same people over and over it has diminishing returns and people get ad-blind. I've had some clients that really didn't "get" social media at all and pretty much mandated self-promotion without any effort at interaction or growth. The results were predictable. Social media is a modern form of marketing, but marketing is nothing new. If she's sharing content (and content could be anything from a PG-rated picture of her to a text-graphic/meme, whatever. It doesnt have to be an article) that is appealing and relevant to what makes her unique and people spend money on her, then it should lead to more audience.

WELL, I read your post over again and I realized you are saying she is working as much as she can already. So I guess she's at a limit for that. I think that might be even more reason to have a blog or something that could bring in a little extra through ads/affiliates. Or just work on increasing her following so there are more options. Or I could be way off base everything I've said because it's 3am

Are there other ways she can monetize her main thing without working more? Can she make money for referring people to the cam site in general without cannibalizing her own (doesn't sound like an issue)? Do they pay for referring other models? I've seen all these sorts of things around. Without getting into it too much I do some marketing for a softcore site and also get checks from a well-known affiliate programs. I see a lot of cam model ads. There are also things like dating programs and other adult affiliates she could link to. Maybe something fits well with her demographic.

FWIW, there's a male adult performer who made the mainstream media (well, mostly sports) a little over a minor controversy a few years back. I read a little bit of his blog and some posts on marketing forums. He claimed that he made really good money managing Twitter accounts for adult actresses. He offered to do it for free in exchange for being allowed to post affiliate links periodically.

you chose well the social network, Twitter is where everything in this business happens

She can get maybe few thousands more followers every month if she learns how to use
everyday simple but very effective twitter tools as:

TwitterCounter
SocialMention
BufferApp
SocialFanMonster

I think the best way to generate backlinks from Twitter is to post each of your web pages on your business as well as few secondary twitter accounts, regularly! You just need like 50-100 backlinks from social media sites like FB and Twitter. Once you have reached this mark, move on to other backlink generation techniques - blog commenting, forum threads, forum profile links, social bookmarking, RSS feed submission, article directory submission, and Web 2.0 directory submission ...

Hope this helps

Putting out content that is 'authentic' is going to be huge, considering many of the accounts in your niche are fake/dummy accounts. To gain followers, try tweeting at big names in her field with an engaging tweet.

Hi!
You can interact with those users of your professional sphere. You can also promote your product/services but try not to overdo.

Use tailored audience feature in twitter to get potential users from twitter. twitteridscraper.com with tailored (custom) audience is one of the most effective way to promote your business.

scrapers are often used for spam.

twitter often deleted the userids of those who are caught using scrapers, so be very careful with that

I have a Sex Twitter. My particular niche is femdom, but overall adult should work relatively the same. Here are a few strategies I use.

Post a Twitter specific photo or video telling my followers to RT (RT if you want to taste this, Show your princess you're a good boy, etc)

Respond to tweets you find sexy. Some guy posted his phone background and it was another well known femdom. I tweeted "sooo sexy. what a good boy you have" and after they both responded I got a total of roughly 40 followers.

If you want a good "follower ratio" then look at the profiles of people who follow other cam models & favorite their tweets for their attention instead.

Post your links once a day, but post 5-10 non affiliate related things daily, too. Random fantasies, other sexy thoughts, responses to other people, Re-Tweets...

You don't need to "stand out" personality wise, just show that she's a webcam model who is a real woman who will actually talk to and flirt with them.

Twitter is a kind of platform where promoting any business can prove to be beneficial for long time. As you all know twitter accepts only 140 characters and everyone needs to express their ideas within this limit only. Twitter is attaining huge popularity and this could help the business professionals to reach their targeted goal quickly.

Due to the presence of celebrities and entrepreneurs on this enchanting platform promoting any website can prove worth to it.

You should follow how smart marketer's are using twitter marketing. You can follow them via these following tools:

1. tweetreach
2.socialbakers

Thanks