What exactly is "Clicks (All)" and "Link Clicks" in Facebook Mobile Install Ads

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I have an Facebook Mobile Install Ads, which is used to drive my app installation rate.

My current "Clicks (All)" is significant higher than "Link Clicks".

I had gone through https://www.facebook.com/business/help/674769555983979 & https://www.facebook.com/help/commun...04930247030298, but I still have doubt on it.

My understanding is,

If clicking on ads brings user to Google Play Store,

+ "Link Clicks" count increase by 1
+ "Clicks (All)" count increase by 1

If clicking on ads brings user to my facebook page, or user "likes", "comment" or "share" my ads,

+ "Clicks (All)" count increase by 1

The problem is that, clicking any where in the ads, will only lead me to my Google Play Store page! There is no way to go to place other than Google Play Store page, by clicking on the ads. Also, the count for "likes", "comment" and "share" are 0 too.

So far, I have 2 "Link Clicks" & 60 "Clicks (All)".

If, 2 users go to my Google Play Store page by clicking on the ads, what other 60-2=58 users are doing? Where does the counter for "Clicks (All)" comes from?

Thanks.

The below are my Facebook Mobile Install Ads

#ads #clicks all #facebook #install #link clicks #mobile

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