User Behaviour for Website Promotions

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When a user clicks an ad to go directly to a website do you think they have already made a decision to try the service or do they want to learn more?

For example. If I'm advertising a fun new search platform to teens and they click on the link, do they just want to get straight in and try it fast, or do they want to read / learn more?
#behaviour #promotions #user #website

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